Archive for February, 2016

TRUMP HAS SUCCESSFULLY NEUTERED NEWS MEDIA

In more than 30 years of being involved with the news media as a journalist, professor, corporate communications specialist and media trainer I have never, ever, seen someone such as Republican candidate Donald Trump so successfully neuter the news media. It is absolutely unprecedented, and in all honesty, a pretty remarkable occurrence we may never see again. From the onset of his campaig...

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RULE #1: KNOW THY MEDIA FOR SUCCESS

In our media training, we continuously stress rule number 1: Know Thy Media. It may same trite, but it can make all the difference in the world during an interview if you are facing someone with an agenda. Who is the person that will be writing the story about you or your company? Is the TV reporter interviewing your CEO noted for puff pieces or attack stories? What race ...

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RUBIO’S BRIDGING STRATEGY A DISASTER IN DEBATE

It was cringe-worthy. In a matter of minutes Republican presidential candidate Chris Christie destroyed fellow candidate Marco Rubio during the recent debate in New Hampshire. Rubio has only himself and his handlers to blame. They fell into the trap of having a canned statement as part of a formula that was exposed by Christie. The technique Rubio learned is a common one that many media...

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OFFICIAL CALLS TV REPORTER ‘BITCH’ ON-AIR

In Bottom Line Communications' media training we instruct students very early to consider microphones always in the "ON" position. From the minute you meet a reporter or go to a TV or radio studio just assume you are being filmed or recorded. It can save considerable angst in the future. Some folks mistakenly think the camera is only recording when the red tally light is on. However, a vid...

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