Virtually every study done in the past 10 years shows the public is losing trust in the mass media and how issues are reported (see Gallup Poll).
“Though a sizable percentage of Americans continue to have a great deal or fair amount of trust in the media, Americans’ overall trust in the Fourth Estate continues to be significantly lower now than it was 10 to 15 years ago,” notes Gallup.
The public realizes when there is a story about a robbery, mugging, rioting or gang-related incident and the media outlet refuses to say the suspect’s race the public assumes he/she is most likely African-American. People know the media is purposely trying to hide the truth.
The public is not stupid. It knows political correctness rules the day in media coverage. And people are sick of it.
If you want any verifiable truth about the public’s lack of faith in news coverage simply watch the campaign of Donald Trump. One would be hard-pressed to find ANY positive coverage of him in the news media.
Trump’s every word is analyzed and ridiculed. His family is ridiculed. Rules that apply to other candidates-such as jokes about their appearance—are ignored, but not when it comes to Trump and his hair.
How has the public responded? By making Trump the front-runner for the Republican nomination.
Is it because he has a superb grasp of the issues? Is it because he is a dynamic speaker? Is it because the public can see him as the next President of the United States?
Not really.
It is far more likely a direct response to the way the public feels the news media is covering his campaign. Whether you like Trump or not, the public dislikes the way the news media covers him.
The public knows the mass media hates Trump. But the public hates the news media even more. If the race was between Trump and the news media he would win in a landslide.
Ironically, as the news media trashes Trump on a daily basis there is no need for him to pay for any media advertising. While the other candidates have to spend millions on advertising to get any exposure, Trump gets tons of free editorial coverage. It may not be positive coverage, but it is tremendous exposure.
In 2016 it would be great if the news media realized its job as professional journalists is to present the facts and let the readers/listeners/ viewers decide the truth for themselves. That fundamental rule was highlighted in Journalism 101 class, but most journalists seemed to have forgotten it over the years.
If journalists covered the Trump campaign as they do other political candidates he likely would fade away. The public would judge him on his merits for the top position in the country, and decide for themselves if he should be elected.
It’s time for journalists to start acting like journalists again.
Or their greatest nightmare may become a reality: covering “President Donald Trump” in the future.











DEFY THE PC POLICE
Dear Mr. Landsberg: Yes, the media lives in terror of the PC Police, and for this reason much of the public distrusts it. For example, in 2015 most US cities had a statistically significant jump in their homicide totals-and about 90% of the additional homicide victims were black men, women and children. Most news organizations ignored the 2015 crime surge by ritually quoting that homicides in 2015 were lower than they were in the early 1990s-true but irrelevant. They also ignored the massive crime surge in most of the nation’s black neighborhoods-the PC Police have made it strictly Verbotten to say anything about any black homicides that are not caused by white cops. A plea to the nation’s journalists: I feel that most of you are “men and women of good will”-so please defy the PC Police the way that the late, great Edward R. Murrow defied the Anti-Communism Thought Police in 1954-start telling the nation about the ongoing crime disaster in the black neighborhoods of America.
Sincerely and Respectfully, Dr. Ernest Evans
QUITE A PIVOT
With due respect to Dr. Evans, I think he has made quite a pivot. First, I can say unequivocally that the media LOVES to report on crime and fear and mayhem. To suggest otherwise is to ignore the basic job of journalists, which is to attract an audience that can be marketed to advertisers. Humans are attracted to violence. Not sure what stats he is citing, since he did not cite anything at all, but Brennan Center for Justice 9https://www.brennancenter.org/publication/crime-2015-preliminary-analysis), reported a relatively small increase in murder in 2015, but overall crime was largely unchanged. The reason journalists compare to peak crime years is for context. That said, I agree with the premise of this piece — Trump has effectively capitalized on a portion of the population’s anger at the yin/yang relationship between politics and media. Plain, unfiltered and unguarded talk is so rare that it seems outrageous. But as Trump apparently rewrites the book, it is yet to be seen whether the strongly negative feelings he has generated during the primary campaign can be overcome. The reason conventional politics is more careful is that careful gets you elected.