SPRINT: SOME HOME COOKING

JohnLandsberg
February 8th, 2012

Readers who rely soley on local publications for their news might be not receiving an honest examination of the situation.
That certainly seemed to be the case with the reporting on Sprint’s fourth quarter earnings in the Kansas City Business Journal.
In an online story in the Kansas City Business Journal titled “Sprint Sells 1.8 Million IPhones, Boosts Revenue” it paints a very positive story about its hometown business.
It concluded the story with “Sprint’s quarterly loss widened in spite of the promising iPhone sales, though it trimmed its annual loss.”
The Associated Press reported it a bit differently in the Washington Post:
IPHONE IMPACT: Sprint started selling the iPhone in October, joining Verizon and AT&T. It’s an expensive project for a company already losing money.
WIDER LOSS: Sprint lost $1.3 billion, or 43 cents per share, its biggest loss in three years. Revenue rose 5 percent to $8.7 billion.
Credit new KMBZ business reporter Mike Shanin for reporting the story honestly by leading with Sprint’s $1.3 billion loss, as did Mark Davis at the Kansas City Star.

One Response

  1. Greg says:

    The Kansas City Star article was surprisingly accurate in providing a full picture of Sprint’s recovery from near bankruptcy and abysmal customer service 4 years ago to a company that is healthy enough to make the significant investment required to compete over the next 4 years. Regarding the KC Star article your link directed me to; the caption to the photo accompanying the article stated: “The iPhone helped Sprint gain customers in the latest quarter, but also forced the carrier to post its largest loss in three years.” It would have been nice if the photo was of a Sprint iPhone and not a Sprint Samsung phone…

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