Wars are often fought on two fronts: On the battlefield and on the public relations front.

Sometimes in war PR is referred to simply as “propaganda.”

NPR reported this morning that Israeli Prime Minister Benjamin Netanyahu is enjoying an approval rating of about 80 percent during the current fight against Palestine on the Gaza Strip. That is an extraordinary number that is more than double that of President Obama.

That’s good news for Netanyahu going forward in his country. It means he has the support of his people, and they are firmly behind his war-time tactics.

However, while he might be winning the PR battle on the homefront, internationally it seems to be a quite different story.

Internationally, many people look on wars as somewhat of a numbers game. In Vietnam the news often provided a scorecard of how many American soldiers died versus the Vietnamese. It was an easy-to-follow news graphic.

Applying those numbers to the current conflict in Gaza, Israel has now killed 1,032 Palestinians, including 236 children, with another 6,233 wounded.

On the other side, Israel says it has lost just 43 soldiers and three civilians.

That TV graphic would be 1,032 to 43. (Those numbers are now 1,300 to 46 after a school and mall bombing.)

With Israel claiming Hamas is using children and civilians as human shields, its recent shelling of a UN school that killed 16 and wounded several more did not play well internationally. In fact, there is now a second bombing of a school where children are sent to take refuge from the shelling and is supposed to be a safe-haven during war.

There now have been riots and incidents against Israel in France (which has the third largest Jewish population after Israel and the U.S.), Germany, Morocco, Netherlands and Great Britain. Anti-semitic attacks are on the rise (LINK).

A CNN reporter actually referred to Israeli’s as “scum” after some had threatened her (LINK). She was later reassigned. A Palestinian photojournalist was killed in a bombing (LINK).

And it seems as if the Palestinians are learning the value of PR in getting the word out to the world about the devastation in their country. The notoriously liberal Huffington Post has done numerous stories showing the horrors of the war (LINK) that do not paint a pretty picture of Israel’s role in the lopsided conflict.

Numerous photos (like below) show the utter devastation inflicted by Israel.

It now even seems as if the United States, Israel’s biggest ally, is doubting Israel’s commitment to ending the fighting and working out a truce.

Israel, on the other hand, has come out with a PR onslaught attacking the New York Times saying its coverage is skewed against it. Attacking an institution such as the Times with nearly two million subscribers is a questionable tactic that could backfire.

Some in Israel even seem to be critical of the United States and the State Department came out strongly against what it termed Israel’s “misinformation campaign.”

In War there are often not clear-cut winners and losers. In this one Israel, however, seems to be winning on the PR homefront.

Internationally, that does not seem to be the case.