When it was announced a few years ago that New York had won the rights to the Super Bowl a collective groan went up.

After all, who wants the biggest football (and ratings) game played in February in a cold weather city where conditions might be awful for all involved?

But many people forgot that New York City is the media and marketing capital of the universe, and the game at MetLife Stadium in New Jersey is a stone’s throw away. They feel can change the narrative on any topic.

In fact, now they are saying that playing in awful conditions might actually be fun.

AdAge is now reporting that advertisers, who are shelling out about $4 million per 30-second spot, are playing up the “Snow Bowl” angle.

“They may have good reason,” noted Ad Age’s Michael McCarthy. “After years of climate-controlled Bowls, there’s been an air of excitement among fans about a game played in adverse conditions.”

To prove its point, Ad Age noted that snow must be good if controversial documentary film maker Michael Moore says it’s so.

“Memo to NFL: Require all games be played in 8″ of snow. Make artificial snow if necessary,” tweeted filmmaker and author Michael Moore. “Yesterday’s games were the most entertaining EVER.”

Most of the media outlets headquartered in New York seem to have gotten the “snow is good” talking points memo.

CBS issued a story saying that inclement weather actually makes for good football, pointing out during recent games “Snow didn’t hamper the experience, it amplified it.”

Boo to those naysayers who say, “The game becomes sloppy, unfair, low-scoring, unwatchable and very, very unpleasant for folks who forked over their hard-earned dollars to view the spectacle and pageantry of a Super Bowl in person,” notes CBS.

The reality is if you are a fan flying in for the Super Bowl you very likely could get stranded in Kalamazoo and never even make it to the big game. If you are a fan and just paid $1,500 for a lousy seat at the Super Bowl you will not be happy to be freezing your butt off during possible sub-zero temps and a blizzard.

Despite what players will parrot, they hate blizzard conditions (You really think a player who grew up in Florida is prepared for freezing conditions?). Quarterbacks will watch balls fall out of their hands and passes sail away.

Receivers can’t run routes correctly in the snow and often slip and fall. If they are able to try and catch a pass it is likely their fingers will be too frozen to hold on to the ball. Running backs will be slipping and fumbling.

And the famed Super Bowl halftime show? Does anyone really think Bruno Mars wants to strut his stuff in a blizzard? How about all the hundreds of other dancers and performers? It will be awful.

While it is somewhat admirable (if not journalistically honest) from a PR point of view for the New York media to blow smoke about the benefits of a “Snow Bowl,” if the game is played in blizzard conditions it will be a disaster for all involved.

That will be when the narrative has to face reality.