A bond with readers for
27 years
Star columnist bowing
out
Jerry Heaster announces retirement
By CHRIS LESTER
The
Kansas City Star
Jerry Heaster, dean of The Kansas City Star’s
business desk, is retiring — bringing an end to a long and distinguished career in
business journalism.
Heaster, 67, cited health issues as the reason he is
leaving the newspaper. Over the past two years, his popular column has appeared only
intermittently — first because of a broken hip suffered in February 2004 and later
because of a form of non-Hodgkins lymphoma diagnosed later that year.
Heaster, who addressed his health problems and
experiences in the health-care system several times in his columns, said the
physical toll of treatments sapped his energy to write regular columns.
“I just ran out of gas,” said Heaster, who wrote more
than 5,000 columns over 27 years at The Star. “There’s no fuel left in
the tank.”
Heaster’s retirement comes amid plaudits from his
colleagues in business journalism.
The Society of American Business Editors and Writers
plans to bestow the organization’s President’s Award on Heaster at its annual
meeting this spring in Minneapolis. Heaster is just the fourth recipient of the
award, which the organization, established in 1964, grants occasionally to recognize
significant contributions to the organization and business journalism.
Allan Sloan, a financial columnist with The
Washington Post and Newsweek magazine, hailed Heaster as a pioneer in
business journalism at daily newspapers, which began to take business and economic
news seriously only in recent decades.
“Jerry did what all of us in journalism are supposed to
do,” Sloan said. “He served his readers for more than 30 years. He knew them and
they knew him. People like him are the reason that newspapers exist.”
A proud son of West Virginia, Heaster joined The
Star in early 1979 after nearly a decade with The Journal Herald
in Dayton, Ohio. He spent much of the 1960s with Pacific Stars and Stripes
and the Okinawa Morning Star in the Far East. He served in the U.S. Army from
1956 to 1961, primarily in Korea, Japan and Okinawa.
In addition to crafting penetrating, often provocative
columns, Heaster served as business editor of the evening Star until it
merged operations with The Kansas City Times in 1990. Since then, he has
focused exclusively on his columns, consistently espousing his fundamental faith in
the power of market forces and personal initiative to better the world.
“I’ve always thought a columnist should be a catalyst
for public dialogue,” Heaster said in a feature story appearing in Kansas City
magazine in 1981. “You don’t do that without raising hell in public.”
In doing so, Heaster built a large and loyal following
in the Kansas City area, particularly among readers who appreciated a strong
conservative voice in the local paper.
“Jerry has remained a good friend and respected
observer/commentator of the world of economics and business for almost 30 years,”
said Lynn Mitchelson, chairman and chief executive of Western National Bank in
Lenexa. “Jerry expended the extra effort to discover and understand and explain
market forces and the often counterintuitive results produced by well-intentioned
policymakers.”
Largely self-educated in economic and business matters,
Heaster often joked that he was named financial editor of The Journal
Herald because he was the only person in the newsroom who read The Wall
Street Journal every day. He was a voracious reader of financial publications
and economics and business texts that shaped his market-based world view.
Early on, Heaster became a leader in the emerging field
of business journalism. He is a past president and board member of the Society of
American Business Editors and Writers and has mentored a generation of business
journalists at The Star — establishing lasting personal relationships
that often extended beyond the hurly-burly of the newsroom to the comparative
quietude of area golf courses.
“There are very few business journalists who get to
spend most of their careers in one place,” said Randy Smith, deputy managing editor
at The Star and a past president of the society. “Jerry did. And the reason
was threefold: His fantastic grasp of his subject. His love affair with Kansas City.
And his very positive relationship with readers of The Star.”
Heaster’s ramrod straight posture, a remnant of his
military service, and meticulous work habits stood out amid the creative chaos of
the newsroom. He cut and pasted thousands of columns into bound notebooks. And he
took note of the name of every reader he interacted with — even those who
vociferously disagreed with him — and listed their names in an annual “thank you”
column.
“Jerry represents everything that’s right about our
business,” said Steve Shirk, managing editor/news of The Star. “He’s
tough. He’s fair. He appreciates the depth of knowledge of our readers and treats
them with the dignity they deserve. Jerry is one of the true gentlemen of our
profession.”
Mark Zieman, editor and vice president of The
Star, said the newspaper will search for a successor to Heaster, but he noted
that each columnist has a unique voice that isn’t easily replaced.
“Heaster is Heaster,” Zieman said. “I tried to get him
to change years ago, then wised up and left him alone — which I’m sure our readers
appreciated.”
Heaster said he never wavered in his love of readers,
whether they agreed with him or not.
“It’s been a great run, and I’m grateful for every
minute of it,” he said. “I wrote it for all it was worth.”