|
|
|
In a column in the New York Times (1/29) , veteran TV journalist Ted Koppel says that TV news has lost its way by going after the 18 to 34-year-old demographic. "There are tens of millions of baby boomers in their 40's and 50's and entering their 60's who have far more spending power..."
Oprah finally came to her senses and realized her billion dollar brand image was being tarnished, so it was time to apologize and trash author James Frey. See New York Times story (1/27) on the affair
A radio station newsroom in Madison, Wisconsin, will be known as the Amcore Bank News Center effective Jan 1. The station, WIBA, says it will not impact its news coverage, however, an ethics specialist at the Poynter Institute, a journalism training center, called it a bad move.
That's a "B" as in "Billion!!"(AdAge.com) -- The U.S. Army (12/7) awarded its advertising account, the government’s largest, to Interpublic Group of Cos.’ McCann Erickson, New York. The army said the contract could be worth up to $1.35 billion over five years. The ad contract had been with Publicis Groupe’s Leo Burnett USA, Chicago.
Weekday circulation at the nation's top newspapers continues to decline. Editor and Publisher reports declines at 18 of the top 20 newspapers in the country. Tom Fiedler, executive editor of The Miami Herald, said he does not expect circulation to increase during his lifetime, which means newspapers must focus on the Web as a genuine delivery system: "Circulation will continue to drop until there will be a plateauing, then I expect a rapid decline.
Embattled retailer Wal-Mart has recruited
top political campaign advisors
On an average weekday, about 55 million newspapers are sold nationally, down from 63 million in 1985, according to Editor and Publisher magazine. In addition, the average reader today is 55-years-old, according to an article in the Minneapolis Star Tribune (10/11).
BMW--- a pioneer in branded entertainment---has ended its use of this advertising technique. The primary reason given involve the escalating costs of product placements in movies and TV shows. See Ad Age (10/3).
Some Journalism programs---such as the one at the University of Kansas---are committed to the concept of "convergence" in teaching Journalism. It is a curriculum where students learn broadcast, online and print skills. However, after trying this curriculum for 10 years, Brigham Young University is moving away from the concept. See column from Quill, the magazine for professional journalists (September)...
The top 210 TV media markets in the U.S. are 1, New York; 2, Los Angeles; 3, Chicago; 4, Philadelphia; 5, Boston. The entire list...
Does the age-old threat of pulling advertising from a newspaper work? It looks like General Motors' plan has backfired...
Lexus is shifting from ads to product placements. Will the tactic work? Stay tuned...
Guess folks really do love Lucy!! Lucille Ball is the public's favorite dead celebrity...
"A Sunday edition of the New York Times carries more information than the average 19th-century citizen received in his/her entire life." --Body & Soul Holistic Health
A new study by the Kaiser Family Foundation (3/10) points out that 8-18 year-olds are spending 6.5 hours a day engaged with the TV, Internet, digital games, radio, MP3 players and other media. According to Ad Age the most dramatic change is that many of these children multitask (exposed to content and advertising of two or more media simultaneously). When that is taken into account the average engagement with the media is fully 8.5 hours a day. Overall, the study found that during a typical day, typical 8- to 18-year-olds do the following:
"The average American child (8 & above) sees 40,000 television commercials in a year and spends about 47 hours per week (nearly seven hours per day) consuming media. ---James Steyer, CEO, Common Sense Media
According to USA Today (10/17), the original Health Insurance Portability and Accountability Act (HIPAA) began as a 337-word guideline. By the time the final regulations were completed the guidelines had swelled to 101,000 words.
|
