ESPN’S RATINGS PLUNGE 32% COMPARED TO LAST YEAR

JohnLandsberg
July 30th, 2013
ESPN

This certainly is not a good time for sports giant ESPN’s ratings to be dropping like a lead balloon.

With new competition in the form of Fox Sports 1 which will launch on August 17, ESPN’s ratings were significantly down from April to June this year, according to a report in Sports Business Daily.

SBD reports that ESPN’s primetime ratings dropped 32 percent this quarter over last year’s at the Disney-owned sports conglomerate. ESPN’s total-day ratings—that is, its average viewership over a 24-hour period—plunged 20 percent in the quarter over last year’s numbers.

That’s the network’s worst result in six years and the the biggest drop for any of the cable sports channels, on a percentage basis.

ESPN2′s primetime ratings dropped 12 percent, and its total-day ratings fell to an average of 244,000 viewers a day, down from 268,000 in the same quarter last year, 266,000 the year before, and 306,000 in 2010, according to a report in Deadspin.

In the first quarter of 2013? Ratings losses all around, again, for both ESPN and ESPN2.

One Response

  1. John Altevogt says:

    OLBERMANN JINX
    Hmmm,,,, just when they hired Keith Olbermann. I’m not much for superstition, but if ever there was a man who could jinx a network, it would be Olbermann.

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