BOTTOM LINE COMMUNICATIONS

We generate publicity, deliver effective media training and provide marketing and media relations strategies that will positively impact your bottom line. We can also help you manage a crisis. Simply e-mail us at [email protected]

BLC FOUNDER ON KCTE 1510

It was a return engagement for BLC Principal John Landsberg, who was a guest on the "Eye On Small Business" radio show (11/26) hosted by Kelly Scanlon, publisher of Kansas City Small Business Monthly. The show airs every Friday from 9-10 a.m. on KCTE 1510-AM.

He provided tips on how to get publicity for your business, some tricks of the trade and some real-life war stories.

Individuals are exposed to 3,000 advertising messages each day. Of those 3000, they actually remember about 10 of them. At BLC, we generate editorial coverage for your business. Since editorial exposure is valued at 10-12 times that of advertising, it is far more effective and far more believable than advertising. It breaks through the clutter.

Positive publicity simply does not happen by accident. The various news media do not quote certain individuals and feature certain companies for no reason. They deal with people and businesses they know. We often say, "PR is doing good and getting caught at it." We help you get "caught."

Al Ries, considered by many to be the father of corporate branding, says in his most recent book "The Fall of Advertising & the Rise of PR" that advertising lacks credibility, which is the crucial ingredient in brand building and "only public relations can supply that credibility."

A CLOSER LOOK AT BLC...

Founded in 1996, Bottom Line Communications has won numerous local and national awards for its marketing communications efforts, including winning two national " Communicator Awards" for integrated publicity campaigns.

The company is also nationally known for our "Working Effectively With the News Media®" training, where individuals and groups are taught in a real-life TV environment how to answer difficult questions, manage a crisis and work more effectively with all media. We have trained thousands of executives in helping them get their message across to the media.

We have also worked with several well-known personalities such as Walter Cronkite, Irish Tenor Ronan Tynan, Vice President Dick Cheney and Mitch Albom ("Tuesdays With Morrie"). In June we will be doing publicity for internationally renowned management guru Tom Peters (r).

At BLC we work on large and small projects. Whether you need a speech, news release or a brochure---or a comprehensive strategic marketing communications plan---we can deliver on-time and cost-effectively. We are willing to work on a monthly retainer, project basis or pay-per-clip basis--whatever way works best for you.