05-09-2011 'RADIO BACH' ON AM FREQUENCY Anyone who has listened to the new simulcast of Entercom's KMBZ 980 AM on 98.1 FM that went into effect on March 30 is amazed at the difference in clarity between the two stations. Even though KMBZ is a talk station the difference between AM and FM is amazing. In fact, it is so amazing that KMBZ has seen its listeners increase fully 29% to 231,100 in the first two weeks. On the other hand, a veteran radio pro is amazed that Entercom has dubbed KUDL-AM (formerly KXTR) as "Radio Bach." It is at 1660 AM on the dial (Link). "I think Entercom has finally gone over a cliff," he says. "Not only does the classical music sound awful on AM, but now they are branding the station 'Radio Bach'?" "1660 was an empty frequency," he added, "and Entercom decided to put classical music on there several years ago. But Radio Bach is just awful."
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