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RUBIO'S BRIDGING STRATEGY A DISASTER IN DEBATE

It was cringe-worthy. In a matter of minutes Republican presidential candidate Chris Christie destroyed fellow candidate Marco Rubio during the recent debate in New Hampshire. Rubio has only himself and his handlers to blame. They fell into the trap of having a canned statement as part of a formula that was ...

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OFFICIAL CALLS TV REPORTER 'BITCH' ON-AIR

In Bottom Line Communications' media training we instruct students very early to consider microphones always in the "ON" position. From the minute you meet a reporter or go to a TV or radio studio just assume you are being filmed or recorded.  It can save considerable angst in the future. Some folks ...

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A 'NEWS' RELEASE IS STILL A VALUABLE PR TOOL

It is an issue that arises in media relations circles on at least a weekly basis.  Is a "press release" a useful tool in today's fast-moving social media environment? The latest to weigh in on the topic is an expert named John Hall, who opined in Forbes that "the traditional press ...

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THINK LONG AND HARD ABOUT MEDIA DEMOS

Legendary Ohio State football coach Woody Hayes once famously uttered,  "There are three things that can happen when you pass, and two of them ain't good." You might want to keep Woody's thought in mind if you decide to demonstrate a new product at a news conference with journalists.  Sure, you can ...

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MEDIA'S HYPING OF AVERY PETITIONS IS SILLY

There are all kinds of tricks used to get publicity.  Some good; some bad. A common tactic today is to show the media that people are "signing" a petition for one issue or another.   The news media then uses the information to prove there is interest in a cause or story. The latest ...

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Bottom Line Communications

    Communicating effectively with your customers, potential customers, employees and the public might is more important today than ever before.  

    The reality is that it doesn’t take much in the “Gotcha!” world of social media to undo years of hard work developing a positive brand image.  As Mark Twain famously noted, “A lie can travel half-way around the world while the truth is putting on its shoes.” Your hard-earned reputation can vanish within hours.

    At Bottom Line Communications we have worked for more than 25 years with clients of all sizes to make sure they are able to tell their story to the public effectively.  Whether via our award-winning media training program or PR and advertising programs, we know how to get YOUR story communicated.

    We work daily with the local and national media to help generate positive publicity and exposure for our clients. Doing a media interview? We have trained more than 500 executives in helping them get their messages out effectively while being prepared to handle tough questions. 

    Need a news release written and distributed quickly? We can do it and get you positive exposure. 

    Founded in 1996 by former Sprint spokesman and college professor John Landsberg, Bottom Line Communications has worked with more than 100 clients to deliver results that positively impact their bottom line. He is a frequent speaker to groups about media relations, PR, crisis communications and marketing.

    Landsberg’s book “Confessions of a Corporate Sycophant” humorously chronicles his PR career and demonstrates some of the strange situations he has dealt with over the years. He pretty much has done it all and seen it all.

    Read the stories on this site. They will give you a good indication of the relationships and knowledge we have of the news media and how we can develop a plan of action for your business.  

    Then email  jlandsberg@bottomlinecom.com for more details about how we can assist your efforts. The time to start communicating with your publics is NOW!  

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  • MIZZOU NEEDS CRISIS PLAN TO RESTORE IMAGE

    In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation’s oldest Journalism school, it is also one of the most prestigious.

    When rankings for the best “J” schools in the nation are posted the University of Missouri is almost guaranteed to be in the Top 10 or Top 5.  However, that may have all changed due to the actions of a single media professor during the recent student uprising at the school.

    A Mass Media Professor, Melissa Click, is shown in a video asking for “muscle” to remove a student photojournalist, Tim Tai,  who was working for ESPN and in a public place.   It is a horrible act by a college professor and shows a total disregard for the Journalist’s First Amendment rights, which is against what the school has taught for decades.

    “Who wants to help me get this reporter out of here? I need some muscle over here,” says Click.

    A video of Click’s actions against Tai has gone viral and has well over 500,000 views (LINK) on a single site.  The New York Times has written an extensive story about her actions.

    What was once a sympathetic media for the protesters has now changed with the actions of students and faculty against them.

    Technically some have pointed out Click works in the Mass Media Division of the Department of Communications in College of Arts & Sciences, which is separate from the J-school.  However, she is listed on the School of Journalism’s site (LINK), which tars the entire Journalism program whether it deserves it or not.

    Click had earlier Tweeted out that she she was looking for coverage of the event by Journalists.  Later on she is clearly leading the charge against other Journalists with total disregard for their rights to cover the event.

    With the resignation of the school’s President and Chancellor the University of Missouri is clearly being painted as a college where the inmates are running the asylum.   Rather than act like a Professor, Click and other faculty members have clearly shown they were behind the student protests against the administration.

    If the University of Missouri doesn’t hire a crisis communications team immediately its entire image for producing quality Journalism graduates could likely be tarnished forever. If the school was wise it already had a crisis communications plan in place for such an incident, but that is unlikely.

    The first move would be to remove Click. But that would be a stop-gap measure since a faculty member helping foment the disturbance was an indictment on all the faculty.  The school hired her, and whether tacitly or not, approved of her actions.

    A statement issued today by the Dean of the Journalism School denied she was part of the faculty and sounded as if her days as a professor at Missouri were numbered. Click has also been forced to apologize in an attempt to save her job and resigned her “courtesy” appointment to the J-School.

    However, a Kansas City reporter told BLC that the protesters are refusing to speak with local reporters and will only do interviews with national media outlets.  That is the kind of move that will turn sympathetic local media against them now and in the future.

    It’s a bad move.

     

     

    Published November 10, 2015 at 10:23 am - 5 Comments In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation’s oldest Journalism school, it is also one of the most prestigious. When rankings for the best ...

RUBIO’S BRIDGING STRATEGY A DISASTER IN DEBATE
Chris Christie

It was cringe-worthy.

In a matter of minutes Republican presidential candidate Chris Christie destroyed fellow candidate Marco Rubio during the recent debate in New Hampshire.

Rubio has only himself and his handlers to blame. They fell into the trap of...

OFFICIAL CALLS TV REPORTER ‘BITCH’ ON-AIR
Microphone On

In Bottom Line Communications’ media training we instruct students very early to consider microphones always in the “ON” position.

From the minute you meet a reporter or go to a TV or radio studio just assume you are being filmed or recorded....

A ‘NEWS’ RELEASE IS STILL A VALUABLE PR TOO..
News Logo

It is an issue that arises in media relations circles on at least a weekly basis.  Is a “press release” a useful tool in today’s fast-moving social media environment?

The latest to weigh in on the topic is an expert named John Hall, who opined...

THINK LONG AND HARD ABOUT MEDIA DEMOS
Knife Vest

Legendary Ohio State football coach Woody Hayes once famously uttered,  “There are three things that can happen when you pass, and two of them ain’t good.”

You might want to keep Woody’s thought in mind if you decide to demonstrate a new...

MEDIA’S HYPING OF AVERY PETITIONS IS SILLY
William Avery

There are all kinds of tricks used to get publicity.  Some good; some bad.

A common tactic today is to show the media that people are “signing” a petition for one issue or another.   The news media then uses the information to prove there is interest...

TRUMP SUCCESS REFLECTS PUBLIC’S HATRED OF MEDIA
Donald Trump finger

Virtually every study done in the past 10 years shows the public is losing trust in the mass media and how issues are reported (see Gallup Poll).

“Though...

REALLY CJR? BRIAN WILLIAMS STORY WORST IN 2015?
Colbert Journalism

Although its prestige has plummeted over the years, the Columbia Journalism Review is still considered an icon in reporting on Journalism and Journalists.

That may have changed quite dramatically with CJR’s “

RON BURGUNDY ACT HIGHLIGHTED ON LOCAL NEWSCASTS
Ron Burgundy

From a purely journalistic standpoint, a recent segment (below) featured on the Conan O’Brien Show is scary.

From a public relations standpoint, it represents a home run.  In fact, there are probably high-fives going around some PR Agency...

MIZZOU NEEDS CRISIS PLAN TO RESTORE IMAGE
Melissa Click

In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation’s oldest Journalism school, it is also one of the most prestigious.

When rankings for the best “J” schools in the...

NEWS MEDIA NEEDS TRUMP FOR RATINGS/REVENUE
Media Manipulation

MSNBC hosted a Democratic “Forum” with Rachel Maddow on Friday evening that was so lackluster that “Saturday Night Live” did a skit about it that noted,  “In case you’re wondering what a forum is it’s a debate no one watches.”

On...