Featured Posts
1 2 3 4 5

Bottom Line Communications

    Do people even know your business exists?  Sure, you have some loyal customers, but times are changing.  Buyers have more choices than ever before locally, nationally and globally.  

    The new reality is that long-term relationships can evaporate in a computer keystroke.

    The old saying “When you stop getting better you stop being good” is as true today as it ever was.  If you aren’t getting your company’s name and products in front of potential customers you will soon be left in the dust.  Now is the time to take action!

    We work daily with the local and national media to help generate positive publicity and exposure for our clients. Doing a media interview? We have trained more than 500 executives in helping them get their messages out effectively while being prepared to handle tough questions. 

    Need a news release written and distributed quickly? We can do it and get you positive exposure.

    Founded in 1996 by former Sprint spokesman and college professor John Landsberg, Bottom Line Communications has worked with more than 100 clients to deliver results that positively impact their bottom line. He is a frequent speaker to groups about media relations, PR, crisis communications and marketing.

    Landsberg’s book “Confessions of a Corporate Sycophant” humorously chronicles his PR career and demonstrates some of the strange situations he has dealt with over the years. He pretty much has done it all and seen it all.

    Read the stories on this site. They will give you a good indication of the relationships and knowledge we have of the news media and how we can develop a plan of action for your business.  

    Then email  jlandsberg@bottomlinecom.com for more details about how we can assist your efforts. The time to start communicating with your publics is NOW!  

    Remember, “When you stop getting better, you stop being good.”

Related Blogs & Websites

PUMPKIN FESTIVAL LEADER GOES HAYWIRE ON-AIR
Pumpkin

The lack of professionalism by some people who deal with the media sometimes seems funny.  Of course, that doesn’t apply if you are a reporter just trying to do your job.

The organizer of the Keene Pumpkin Festival in New Hampshire saw her event dramatically...

NFL IS PAYING NOW FOR YEARS OF ARROGANCE
Arrogance

It is often said the news media loves to put people (and organizations) on a pedestal—and then kick it out from under them.

That seems to be exactly what the NFL is experiencing as the league has been repeatedly pummeled for its handling of domestic violence...

KANYE WEST DIGS HOLE DEEPER IN ‘WHEELCHAIR-GATE&#..
Kanye West

The old joke is “When you find yourself in a hole stop digging.”

It seems as if rapper Kanye West never heard that slogan because an incident that could have been handled with a simple response is now turning into an international PR nightmare.

West...

POLITICAL CORRECTNESS VS. MARKETING RESEARCH?
Politically Correct

We often tell clients that political correctness trumps everything when dealing with the news media.

Clients may have a wonderful message about their business or group, but if they say or do anything that could be deemed politically incorrect in today’s world...

MIKE TYSON: MEDIA TRAINING DOESN’T ALWAYS WORK
Mike tyson

Mike Tyson has been a train wreck his entire career.

Yes, at one time he was able to use his aggression to pummel people’s heads and make lots of money. Other than during those glory days, he pretty much has been an uneducated bully who has spent many years...

TV BLOOPERS FOR AUGUST 2014 HIGHLIGHT COST SAVINGS
TV

With the rush of new (and cheaper) TV journalists entering the market each day there never seems to be a shortage of bloopers.

And with fewer editors to actually screen those being interviewed on-air there will never be a shortage of fake callers and others...

JOURNALISTS NOW PART OF THE PROBLEM IN FERGUSON
Ferguson Riots

During the protests in the 1960′s it was a common occurrence:  Kids would be basically sitting around doing nothing until the news media arrived.  Then all hell would break loose with protests—until the media departed.

It is the same basic scenario...

HYPOCRISY ABOUNDS AT SOME OF THE WORLD’S TOP PR F..
Hypocrite slogan

The Guardian newspaper is reporting that many of the world’s top public relations firms are now refusing to represent clients who do not subscribe to the concept of global warming.

“Now a number of the top 25 global PR firms have told the Guardian they...

PR TEAM’S EFFORTS MAY SAVE TONY STEWART’S R..
Tony Stewart

If veteran race car driver Tony Stewart is able to remain unscathed after hitting and killing another driver in a sprint car race late Saturday at Canandaigua Motorsports Park in New York he should thank his lucky stars—and his PR team, which seemed to initially...

IDIOT EMPLOYEE GIVES UNITED AIRLINES BLACK EYE
Stupid People

It is a PR person’s nightmare.

PR people are often the ones called upon in a corporation to write fill-in-the-blanks press releases for their subsidiaries.

That way the same news release can be localized and then sent to the news media in a given area....