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DOES THE NEWS MEDIA HATE YOU? PROBABLY NOT!

"The media hates us small business folks. They never contact me. They write about my competitors, but ignore me." I hear that a lot from small business people on a regular basis. I gently have to explain to them that for the most part, they are wrong. In my 25 years-plus ...

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TRUMP VICTORY OFFICIALLY BURIES PRINT MEDIA

The entire status of the news media has been disintegrating over the past decade, but this year's Presidential election truly signals the death knell of it, and in particular, print journalism. As a former journalist and long-time communications professional, it is tough to read story after story of major layoffs at ...

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FAIR IS FAIR: 12 RULES FOR JOURNALISTS TO FOLLOW

As a long-time public relations practitioner (also known as a PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs, and the many challenges they face. Yes, they are often justified in despising those PR folks ...

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SONIC ISSUES LAME RESPONSE TO POLICE INCIDENT

The facts are not really in dispute:  A Bessemer, Alabama, police officer posted on Facebook that a Sonic employee clearly refused to serve him when he drove up in his uniform: "Never thought I would experience this. I tried to get a small ice cream at Sonic in Bessemer while I ...

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ADVERTISING VS. EDITORIAL: CLINTON VS. TRUMP

After doing media training for decades one learns that every class is unique. One class might be comprised of media veterans who are savvy about many of the nuances when working with the media. Another group might not be at the same level. In both cases, a review of the basics is ...

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Bottom Line Communications

    Communicating effectively with your customers, potential customers, employees and the public is more important today than ever before.  

    The reality is that it doesn’t take much in the “Gotcha!” world of social media to undo years of hard work developing a positive brand image.  As Mark Twain famously noted, “A lie can travel half-way around the world while the truth is putting on its shoes.” Your hard-earned reputation can vanish within hours.

    At Bottom Line Communications we have worked for more than 25 years with clients of all sizes to make sure they are able to tell their story to the public effectively.  Whether via our award-winning media training program or PR and advertising programs, we know how to get YOUR message communicated.

    We work daily with the local and national media to help generate positive publicity and exposure for our clients. Doing a media interview? We have trained more than 500 executives in helping them get their messages out effectively while being prepared to handle any tough questions that may arise. 

    Need a news release written and distributed quickly? We can do it and get you positive exposure. 

    Founded in 1996 by former Sprint spokesman and college professor John Landsberg, Bottom Line Communications has worked with more than 100 clients to deliver results that positively impact their bottom line. He is a frequent speaker to groups about media relations, PR, crisis communications and marketing.

    Landsberg’s bookConfessions of a Corporate Sycophant” humorously chronicles his PR career and demonstrates some of the strange situations he has dealt with over the years. He pretty much has done it all and seen it all.

    Read the stories on this site. They will give you a good indication of the relationships and knowledge we have of the news media, and how we can develop a plan of action for your business.  

    Then email  jlandsberg@bottomlinecom.com for more details about how we can assist your efforts. The time to start communicating with your audience is NOW!  

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  • COURIC TRICK SHOWS VALUE OF RECORDING INTERVIEWS

    It has been called “appalling journalism.”

    That might be considered a positive comment regarding an editing trick inserted into a documentary on gun ownership that has come to light.

    Long-time NBC Today Show star and anchor at all three major networks, Katie Couric, now with Yahoo! News, is being severely criticized for highly questionable editing in her documentary titled “Under the Gun” after it was revealed an eight-second pause was inserted to make it look as if the people interviewed could not answer her question (LINK).

    Luckily for the individuals being interviewed, one person was wise enough to record the Q&A (LINK TO AUDIO). Otherwise, questioning the bubbly media icon would have been virtually impossible and fruitless.

    Couric was executive producer, host and narrator of the piece.  Anti-gun activist Stephanie Soechtig produced and directed it.

    In the documentary, a group of Virginia gun owners was asked by Couric: “If there are no background checks for gun purchasers, how do you prevent felons or terrorists from purchasing a gun?”

    Not only did Couric/Soechtig insert a pause (8-10 seconds), but they also inserted “B” roll of the gun owners taken before the interview even began.  There is little doubt the editing was clearly designed to make it look as if Couric’s tough question made them speechless and uncomfortable.

    Couric is now calling the edit an “unnecessary mistake,” according to an individual with knowledge of her thinking (LINK).

    In an official statement, Soechtig countered, “my intention was to provide a pause for the viewer to have a moment to consider this important question before presenting the facts on Americans’ opinions on background checks. I never intended to make anyone look bad and I apologize if anyone felt that way.”

    Couric now says she supports Soechtig’s statement “and am very proud of the film.” However, a few days later she admitted she regretted how she portrayed gun activists (LINK).

    However, the National Review and Washington Post now say Couric should be fired over the deliberate misrepresentation (LINK).

    This is a classic reason why at Bottom Line Communications we strongly advise clients to always record media interviews.  Without actual audio evidence (below) the Yahoo! crew would have denied inserting the pause.

    However, with the evidence journalism takes another huge credibility hit.

     

    Published May 29, 2016 at 8:30 am - 2 Comments It has been called “appalling journalism.” That might be considered a positive comment regarding an editing trick inserted into a documentary on gun ownership that has come to light. Long-time NBC Today Show star and ...

  • MIZZOU NEEDS CRISIS PLAN TO RESTORE IMAGE

    In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation’s oldest Journalism school, it is also one of the most prestigious.

    When rankings for the best “J” schools in the nation are posted the University of Missouri is almost guaranteed to be in the Top 10 or Top 5.  However, that may have all changed due to the actions of a single media professor during the recent student uprising at the school.

    A Mass Media Professor, Melissa Click, is shown in a video asking for “muscle” to remove a student photojournalist, Tim Tai,  who was working for ESPN and in a public place.   It is a horrible act by a college professor and shows a total disregard for the Journalist’s First Amendment rights, which is against what the school has taught for decades.

    “Who wants to help me get this reporter out of here? I need some muscle over here,” says Click.

    A video of Click’s actions against Tai has gone viral and has well over 500,000 views (LINK) on a single site.  The New York Times has written an extensive story about her actions.

    What was once a sympathetic media for the protesters has now changed with the actions of students and faculty against them.

    Technically some have pointed out Click works in the Mass Media Division of the Department of Communications in College of Arts & Sciences, which is separate from the J-school.  However, she is listed on the School of Journalism’s site (LINK), which tars the entire Journalism program whether it deserves it or not.

    Click had earlier Tweeted out that she she was looking for coverage of the event by Journalists.  Later on she is clearly leading the charge against other Journalists with total disregard for their rights to cover the event.

    With the resignation of the school’s President and Chancellor the University of Missouri is clearly being painted as a college where the inmates are running the asylum.   Rather than act like a Professor, Click and other faculty members have clearly shown they were behind the student protests against the administration.

    If the University of Missouri doesn’t hire a crisis communications team immediately its entire image for producing quality Journalism graduates could likely be tarnished forever. If the school was wise it already had a crisis communications plan in place for such an incident, but that is unlikely.

    The first move would be to remove Click. But that would be a stop-gap measure since a faculty member helping foment the disturbance was an indictment on all the faculty.  The school hired her, and whether tacitly or not, approved of her actions.

    A statement issued today by the Dean of the Journalism School denied she was part of the faculty and sounded as if her days as a professor at Missouri were numbered. Click has also been forced to apologize in an attempt to save her job and resigned her “courtesy” appointment to the J-School.

    However, a Kansas City reporter told BLC that the protesters are refusing to speak with local reporters and will only do interviews with national media outlets.  That is the kind of move that will turn sympathetic local media against them now and in the future.

    It’s a bad move.

     

     

    Published November 10, 2015 at 10:23 am - 5 Comments In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation’s oldest Journalism school, it is also one of the most prestigious. When rankings for the best ...

DOES THE NEWS MEDIA HATE YOU? PROBABLY NOT!
Peace, Love, Journalism

The media hates us small business folks. They never contact me. They write about my competitors, but ignore me.”

I hear that a lot from small business people on a regular basis. I gently have to explain to them that for the most part, they...

TRUMP VICTORY OFFICIALLY BURIES PRINT MEDIA
RIP Newspapers

The entire status of the news media has been disintegrating over the past decade, but this year’s Presidential election truly signals the death knell of it, and in particular, print journalism.

As a former journalist and long-time communications professional,...

FAIR IS FAIR: 12 RULES FOR JOURNALISTS TO FOLLOW
dozen

As a long-time public relations practitioner (also known as a PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs, and the many challenges they face.

Yes, they are often...

SONIC ISSUES LAME RESPONSE TO POLICE INCIDENT
sonic

The facts are not really in dispute:  A Bessemer, Alabama, police officer posted on Facebook that a Sonic employee clearly refused to serve him when he drove up in his uniform:

“Never...

ADVERTISING VS. EDITORIAL: CLINTON VS. TRUMP
trump-clinton

After doing media training for decades one learns that every class is unique.

One class might be comprised of media veterans who are savvy about many of the nuances when working with the media. Another group might not be at the same level.

In both cases,...

IS THERE A LIMIT TO NUMBER OF HITS NFL BRAND CAN TAKE?
Socks

Don’t look now, but the carefully managed image of the National Football League continues to take major hits after the likes of San Francisco back-up quarterback Colin Kaepernick (and now other players) are deciding to disrespect the National Anthem by sitting/kneeling...

IS DONALD TRUMP KILLING TRADITIONAL MEDIA TRAINING?
160_Media_Training_Camera

The current political campaign media rhetoric, particularly by Republican Presidential candidate Donald Trump, has raised an interesting question:  “Is he killing traditional media training?”

My very strong answer:  “No!!”

Yes,...

ADVERTISING VS EDITORIAL? SEE CLINTON VS TRUMP
trump-hillary-sanders

The debate among communications pros will likely never end.  Is advertising superior to editorial coverage?

Ad agency folks will tell you that with an ongoing, coordinated advertising campaign ($$$) they can get people to buy virtually any product or service....

KC STAR PUBLISHER FORCED TO APOLOGIZE, REMOVE RAPE COLU..
Newspaper RIP

Just how powerful is social media?   Today it is the most powerful force in communications, and newspapers and other traditional media outlets are learning that hard lesson every day.

The Kansas City Star, which used to dominate and influence millions of people...

WHO DOES THE PUBLIC TRUST: TRUMP OR NEWS MEDIA?
Donald Trump finger

We are in strange times when it comes to the news media.

We have a person running for President, Donald Trump, whom the news media doesn’t even pretend to like in any way, shape or matter.  In fact, the media’s outright hatred of Trump is unparalleled...