Featured Posts
1 2 3 4 5

Bottom Line Communications

    Communicating effectively with your customers, potential customers, employees and the public might be more important today than ever before.  

    The reality is that it doesn’t take much in the “Gotcha!” world of social media to undo years of hard work developing a positive brand image.  As Mark Twain famously noted, “A lie can travel half-way around the world while the truth is putting on its shoes.”

    At Bottom Line Communications we have worked for more than 25 years with clients of all sizes to make sure they are able to tell their story to the public effectively.  Whether via our award-winning media training program or PR and advertising programs, we know how to get YOUR story communicated.

    We work daily with the local and national media to help generate positive publicity and exposure for our clients. Doing a media interview? We have trained more than 500 executives in helping them get their messages out effectively while being prepared to handle tough questions. 

    Need a news release written and distributed quickly? We can do it and get you positive exposure. 

    Founded in 1996 by former Sprint spokesman and college professor John Landsberg, Bottom Line Communications has worked with more than 100 clients to deliver results that positively impact their bottom line. He is a frequent speaker to groups about media relations, PR, crisis communications and marketing.

    Landsberg’s book “Confessions of a Corporate Sycophant” humorously chronicles his PR career and demonstrates some of the strange situations he has dealt with over the years. He pretty much has done it all and seen it all.

    Read the stories on this site. They will give you a good indication of the relationships and knowledge we have of the news media and how we can develop a plan of action for your business.  

    Then email  jlandsberg@bottomlinecom.com for more details about how we can assist your efforts. The time to start communicating with your publics is NOW!  

Related Blogs & Websites

POLITICAL INCORRECTNESS CAN RUIN A MEDIA INTERVIEW
Politically Incorrect

Want to get crucified during (or after) a media interview?  Do or say something considered politically incorrect.

These days there are a number of special interest groups and individuals  just looking to be offended by a remark in the media they consider offensive....

MEDIA ‘TRAINING’ SHOULD NOT BE INTIMIDATING
160_Media_Training_Camera

Last week Bottom Line Communications did on-camera media training for a high-powered group that was going through an intense two-year long leadership development program.

The training went extremely well and the feedback was very positive.  However, talking with...

KENNEDY, JR. PROVES MESSENGER IS REAL KEY TO PR MESSAGE
Robert F. Kennedy Jr.

The media storyline had been pretty well set: Anti-vaccine zealots were idiots with no credibility.

In fact, those individuals were endangering others with their ridiculous views.

Those folks who followed anti-vaccinator folks like actor Jim Carrey, radio’s...

BAD IDEA: ROBERT DOWNEY JR. WALKS OUT OF INTERVIEW
Robert Downey Jr

Robert Downey Jr. is 50 years-old and has been in acting most of his life.

He should know better than to get up and walk out (see below) during a TV interview when asked some tough questions.

It is a tactic that will often generate...

MAJOR STAFF CHANGES UNDER WAY AT KMBC
Kris Ketz

There are some major changes on the horizon at Kansas City’s top-rated TV station KMBC, sources have confirmed to Bottom Line Communications.

An internal memo from News Director Sherrie Brown  notes that popular morning anchor Kris Ketz (pictured) and 32-year...

ROLLING STONE RAPE STORY: TOO GOOD TO VERIFY
Rolling Stone Magazine

The dust has cleared and Rolling Stone magazine’s explosive story about a brutal gang rape at a fraternity at the University of Virginia has proven to be totally fabricated.

Once again, it comes down to a simple media guideline that sometimes stories are...

KAREN FULLER REVEALS DETAILS OF HER SUDDEN EXIT FROM KC..
Karen Fuller

Kansas Citians were stunned when they learned that popular KCTV anchor Karen Fuller was unceremoniously dumped in February after 12 years at the Meredith-owned station.

After all, Fuller had anchored weekday newscasts at the CBS affiliate for more than a decade...

STARBUCKS’ ‘RACE TOGETHER’ A MARKETIN..
Starbucks Race Together

In a few years aspiring marketers in college will likely look back on Starbucks’ ill-fated “Race Together” marketing program as a prime example of what not to do when trying to show how culturally significant a business can be.

Think of  disasters...

10 THINGS PR PROS HATE ABOUT JOURNALISTS
10-things

If you have been in the Public Relations business for any length of time you have seen any number of lists compiled by journalists highlighting things they hate when dealing with PR folks.

Some of these journos make some excellent points.  As in everything in...

TRANSPARENCY: TIME FOR IT TO GO BOTH WAYS
Transparency

The media is quick to demand “transparency” with the people and organizations it covers.  In fact, that is the hot media buzzword.

As an example, a major debate today revolves around demanding government officials be completely transparent in all their...