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Bottom Line Communications

"Examining all things media..."

Some of the penalties being implemented on newspaper carriers.
03-04-2009/03-05-2009
NEWSPAPER DELIVERY DRIVERS PENALIZED
    Being a newspaper delivery person is a tough, 365-day-a-year job.
    Long, lousy early-morning hours of trying to find the right address in dark, inclement weather, keeping track of numerous starts and stops for vacations, adding new customers, keeping papers dry, etc., all add up to a difficult line of work.   
   As if the job isn't difficult enough, now the KC Star and other newspapers are implementing tough new guidelines for delivery folks that will severely penalize them for any complaints---whether valid or not. The complaints can also erase potential incentive bonuses (see below). 
   The Kansas City Star will be able to deduct up to $5 per complaint from its newspaper delivery agents/carriers due to new terms being imposed on them.  It also will impact delivery of Investors Business Daily, Financial Times, New York Times, Wall Street Journal, USA Today, Barron's and the Olathe Daily News.
    Carriers today make about 8-10 cents per delivery.  However, the new charges can result in a $5 penalty as a result of an "Aggravated Customer," "Wet Paper," "Not Started," "Not Stopped" and other instances.
   "This is a blatant attempt to hurt those at the bottom end that are still suffering from the effects of last summer's high fuel prices," said a carrier who wants to remain anonymous.
   "Many carriers have left, but many cannot afford to." 
    According to the carrier, a third party company was created to act as a go-between for The Star and several other financial papers (and most recently the USA Today). These other papers were being delivered by carriers that were making as much as 70 cents per daily copy, however, they are now delivered by The Star carriers for the same rate that they make for delivering The Star.
    These kinds of policies (and layoffs) have gone into effect since McClatchy Company bought out Knight Ridder (including the Star) in 2006. Customer service was initially outsourced to South Carolina and then the Philippines, which meant carriers could not let customers know of things like vehicle problems for bad weather. ( Finance and Ad Services went to India.)

   "Please, if you can, try to work directly with your carrier," says the carrier. 
   "Remember they are out there in the middle of the night, often before the plow and salt trucks get to work. They also are the ones calling the police if they notice anything suspicious at 3 a.m."

ANOTHER CARRIER SPEAKS: 
   The carriers also have performance incentives to have less than one complaint per 1,000 deliveries. Get more than that and no bonus. With the economy, you are beginning to see people steal the Sunday paper and the carrier gets it in the end.
   This Sunday, I had two no delivery complaints and when I threw the Monday papers, I could see where the Sunday papers landed in the customers' driveways. The carrier gets charged a redelivery fee and if the customer had complained previously you get another $5.00 charge.
  You also have people who call to say they didn't get a paper so that they could get more coupons. The independent carrier is the one that gets nailed on that. If the customer had called in to say they were missing some coupons, the carrier wouldn't get charged.

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