Media training can be a tricky business.

Many media trainers sometimes tell clients to come up with a standard statement and just repeat it over and over.

However, if the reporter doesn’t care for you he/she will simply allow you to repeat the same statement. You will come across sounding like an idiot.

In St. Louis someone told Chancellor Myrtle E.B. Dorsey to provide a standard answer to a reporter from Fox 2 inquiring about a one-day training session called “Chancellor’s Day.” She did as she was told and came across sounding silly.

Overall, her media performance was simply awful. She made so many mistakes during the interview that if she was media trained she should demand a refund.

First off, Dr. Dorsey sat while the reporter stood over her. It put her in a subservient, defensive and awkward position.

Secondly, she didn’t even actually face the reporter to answer his questions, which is taught in Media Training 101. You always address the reporter as you would anyone during a conversation and make eye contact.

Then with the Chancellor giving the same old response to each question made her come across as absolutely clueless.

It was an embarrassing performance and one that a person of responsibility should never have found herself in.

In the mind of viewers she came across as not being truthful and not deserving of such a lofty position.