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BOTTOM LINE COMMUNICATIONS
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Kansas Speedway is discreetly changing its long-time tagline "The Track That Will Blow You Away" after a policewoman was shot at the track after the weekend's races on October 1. Police said the off-duty officer was shot when she tried to intervene in an attempted armed robbery. The tagline has been used in the track's "Guest Information Guide" and in a variety of track advertising since the venue opened in 2001. To us it seems like an over-reaction on the Speedway's part, but image is everything in NASCAR. |