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BOTTOM LINE COMMUNICATIONS
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Summary: Kudos to Nichole Teich and the investigative team at KSHB for an enlightening sweeps piece examining re-shelving of meat by area stores. KSHB DOES BLOCKBUSTER SWEEPS PIECE As we enter the TV November sweeps period (which officially kicked off 11/2) viewers are going to be bombarded with a number of sensational, over-the-top, over-hyped "investigative" pieces throughout the month. Some will turn out to be downright embarrassing. That being said, kudos go out to Nichole Teich (L) at KSHB-TV41 (NBC) for her investigative piece (11/2) that examined supermarkets who routinely accepted returns of meat and simply re-shelved the items. Teich examined a variety of stores throughout the Kansas City area over a four-month period. Teich found that of the 20 stores examined, 15 (or 75%) re-shelved meat that was returned, which is expressly forbidden by FDA food guidelines. When Teich returned the meat to the 15 violators fully 80% (12) re-shelved the meat again!! According to KSHB, "Once perishable items – like meat – leave a store, the FDA considers them contaminated. If a customer returns it, the store can accept the meat, but cannot resell it to you. That is what is supposed to happen. Link to the story: http://www.kshb.com/kshb/nw_investigators/article/0,2678,KSHB_21759_5112880,00.html KSHB also provided viewers with a list of the specific stores they examined on their Web site and whether the store re-shelved returned meat on the first test or second test:
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