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     Summary:  The TV ratings for July in the Kansas City market have been released and it looks as if KMBC-TV9, the local ABC affiliate has regained its lead at the prestigious 10 p.m. time slot over rival KCTV-5, the local CBS station
 
(see May "KCTV Sweeps Champ")
.   There is some debate over the importance of non-sweep numbers in July, but a win is a win and KMBC achieved it despite lackluster lead in shows.
    Please note we were initially provided incorrect numbers and posted them for a few hours. We apologize.             08-05-2007

         KMBC

 NEWS PROGRAM  RATING  SHARE

First News at 5a
1.5
9
First News at 530a
2.4
12
First News (6-7a)
4.3
17
9 News at 5p
7.6
16
9 News at 6p
8.1
16
9 News at 10p (M-Sun)
9.1
15
ABC Primetime
M-Sun Prime
4.5
 
8
Late News Lead-in
M-F 945-10p
5.0
 
8
   
     
WDAF
 
 
     
FOX4 News at 5a (5-530a)
2.8
16
FOX4 News at 5a (530-6a)
4.4
21
FOX4 News at 6a (6-7a)
6.2
24
FOX4 Morning Show (7-9a)
6.9
22
FO4 News at 12p
3.9
10
     
FOX4 News at 5p
5.4
11
     
FOX4 News at 6p
4.8
9
FOX4 News at 9p
5.9
10
FOX4 News at 10p
5.4
9
  
FOX Primetime
M-Sun Prime
5.1
 
9
10p News lead-in
M-F 945-10p
6.4
 
10
   
   
KCTV
 
 
KCTV More-Morning 5a
2.0
11
KCTV More-Morning 530a
2.6
12
KCTV More-Morning 6a
3.2
12
KCTV5 News-Noon
6.4
17
KCTV5 News at 4p
4.3
10
KCTV5 News at 5p
5.2
11
KCTV5 News at 6p
5.3
10
KCTV5 News at 10p
8.7
15
CBS Primetime
M-Sun Primetime
6.4
 
11
Late News Lead-in
M-F 945-10p
8.4
 
14
 
KCTV5 News @ 9*
M-F 9-930p
1.4
 
2
KCTV5 News-Morning
M-F 7-8a
0.6
 
2
     
   
KSHB
 
 
NBC Action News 5a
0.7
4
NBC Action News 530a
0.9
4
NBC Action Today (6-7a)
1.4
6
NBC Action News 5p
4.7
10
NBC Action News 6p
5.0
10
NBC Action News 10p
6.2
10
 
NBC Primetime
M-Sun Prime
4.0
 
7
Late News Lead-In
M-F 945-10p
5.1
 
8
 
   
 
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