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KFKF TAKING AIM AT KPRS IN LATEST RADIO RATINGS
   The full Winter rating ratings are out and KPRS again holds the top spot with a 5.8 share, but just barely ahead of KFKF-FM, a Wilks country station, which moved from the third position to second with a 5.7.  Based on trends during the pasts year, it is likely KFKF will move into the top spot during the next ratings period.
   Other notable moves included WDAF-FM, an Entercom country station, jumped from 11th to 6th; KBEQ, another Wilks country station moved from 12th to 8th in the latest book.
    In sports talk WHB-810 moved up four spots from 17th place to 13th in the latest book with a 3.6 share, up from fall's 3.3.  Rival KCSP moved up one slot from 21st to 20th, but could only muster a 1.3, down from 1.4 in the fall book.
Kansas City, MO (#32)
12+ Population:
1,592,800
Updated:
May 02, 2008
Surveyed:
Continuous
Next Update:
Jun 09, 2008
Ethnic Comp:
Black: 12.6
Hispanic: 6.2
Click on any of the headers below to sort by its field - Station, Group Owner, Format, etc.
  Station   Group Owner   Format   Wi'07   Sp'07   Su'07   Fa'07   Wi'08
  KPRS-FM   Carter Broadcast Group   Urban   6.4   6.5   7.4   6.4   5.8
  KFKF-FM   Wilks   Country   5.2   5.4   5.2   5.3   5.7
  KMBZ-AM   Entercom   News/Talk   4.8   5.8   5.0   5.5   5.5
  KQRC-FM   Entercom   Active Rock   6.6   5.1   4.5   5.7   4.9
  KUDL-FM   Entercom   AC   3.8   4.4   4.4   3.8   4.9
  WDAF-FM   Entercom   Country   4.1   5.3   3.6   3.8   4.5
  KCFX-FM   Cumulus   Classic Rock   2.6   2.8   3.6   4.2   4.4
  KBEQ-FM   Wilks   Country   4.4   4.4   4.8   3.7   4.2
  KMXV-FM   Wilks   CHR/Top 40   4.5   4.7   5.2   4.8   4.1
  KCMO-FM   Cumulus   Oldies   5.6   4.7   5.7   3.9   3.9
  KCMO-AM   Cumulus   Talk   2.2   2.9   2.9   2.7   3.7
  KMJK-FM   Cumulus   Urban AC   3.9   3.7   4.5   3.9   3.7
  WHB-AM   Union Broadcasting   Sports   3.7   4.0   3.8   3.3   3.6
  KCHZ-FM   Cumulus   Rhythmic   3.8   3.3   3.5   3.7   3.4
  KCJK-FM   Cumulus   Adult Hits   3.3   3.7   3.5   3.0   3.3
  KCKC-FM   Wilks   AC   2.9   2.4   3.3   4.1   2.5
  KBLV-FM   Entercom   Triple A   2.1   2.2   2.4   2.3   2.2
  KRBZ-FM   Entercom   Alternative   2.6   2.0   2.4   2.2   2.0
  KYYS-AM   Entercom   Regional Mexican   2.0   1.6   1.3   2.2   1.7
  KCSP-AM   Entercom   Sports   1.4   1.4   1.2   1.4   1.3
  KDTD-AM   Davidson Media Group   Regional Mexican   0.4   1.1   0.7   1.3   1.0
  KCCV-FM   Bott Radio Network   Christian Talk   0.5   1.0   0.6   0.6   0.8
  KPRT-AM   Carter Broadcast Group   Gospel   1.8   0.6   1.1   1.0   0.8
  KMZU-FM   KANZA   Country   0.5   0.0   0.6   0.4   0.6
  KTPK-FM   JMJ   Classic Country   0.0   0.6   0.5   0.0   0.6
  KLZR-FM   Zimmer   Hot AC   0.4   0.5   0.5   0.0   0.5
  KXTR-AM   Entercom   Classical   0.9   1.1   0.7   0.6   0.5
  KCZZ-AM   Davidson Media Group   Regional Mexican   0.0   0.4   0.0   0.0   0.4
More than one station on a line indicates a simulcast.
Notes:
KBLV-FM - Was KYYS-FM (Classic Rock) until January 16
KYYS-AM - Was KKHK-AM until January 16
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