BOTTOM LINE COMMUNICATIONS
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Gary Forsee, CEO of Sprint Nextel Corporation, refused to be interviewed for a major article in the Wall Street Journal (3/29) that questioned the company's sluggish growth and confusing identity in the marketplace. His refusal to speak sends a strong message.
The new chief marketing officer of Aflac says the role of the Aflac duck will be reduced in the future. Everyone knows the duck, but not what Aflac is selling.
A new ad campaign digs up the late popcorn pitchman Orville Redenbacher. Ad Age's Ken Wheaton says the new Orville looks like a Zombie.
The Pittsburgh Penguins are proving the team really had no serious intentions of moving to the "mediocre market" like Kansas City and the new Sprint Arena.
Once a spectacular brand, Gap has now fallen on hard times. Ad Age asks some marketing experts what can be done to revitalize it.
"Truthiness," a word coined by Stephen Colbert and defined as "truth that comes from the gut, not books," has been named the word of the year for 2006.
McDonald's is caught in a tough marketing/PR position over eliminating trans-fat from its fries. To customers perception is everything.
Just when you thought that Major League Baseball couldn't figure out any new ways of making money, the Chicago White Sox have announced they will start their games at 7:11 p.m. in a deal with 7-Eleven stores.
Don't look now, but TV viewing is at its highest levels ever. And the biggest increase in viewers are teen girls.
As if grocery stores don't have enough advertising these days, even the traditional black conveyor belt will be a thing of the past.
Ever wonder why a company's marketing program changes so much? It might be because the average tenure of a Chief Marketing Officer (CMO) is less than two years.
"A Sunday edition of the New York Times carries more information than the average 19th-century citizen received in his/her entire life." --Body & Soul Holistic Health "The average American child (8 & above) sees 40,000 television commercials in a year and spends about 47 hours per week (nearly seven hours per day) consuming media. ---James Steyer, CEO, Common Sense Media According to USA Today (10/17), the original Health Insurance Portability and Accountability Act (HIPAA) began as a 337-word guideline. By the time the final regulations were completed the guidelines had swelled to 101,000 words.
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