Sometimes Public Relations decisions can be complicated.
You make the call on this one.
You are the PR person for the Golden Ox, one of Kansas City’s landmark restaurants and a downtown fixture since 1949.
Walmart, the world’s largest retailer, says it wants to come in and substitute your world-famous steaks for theirs and film customers’ reactions.
On the one hand, your restaurant will be featured in ads across the country. It will certainly increase your restaurant’s exposure.
On the other hand, you know that only those customers who rave about the Walmart steaks will be included in the commercials. Walmart is not exactly known for its gourmet meats.
“It at least gets the name of the restaurant out, but indicating that the restaurant serves Walmart steaks casts a shadow on the hand-cut black angus steaks served at the Golden Ox,” notes a veteran PR professional.
It’s a tough call. The Golden Ox decided on the exposure.
Would you make that decision?