Strategic Media Relations Planning

January 4th, 2012
Walter Cronkite 001

   “By failing to prepare, you are preparing to fail.” 
     Although those words were spoken by Ben Franklin in the 1700′s, they are as true today as they ever were.
     As a business you cannot simply let outside forces dictate your media strategy. You must be proactive.
     What are your media goals for this month, next month, next year? Will you be introducing new products or services that the public needs to know about? How are you going to do it?
     Only through effective planning can you maximize your media exposure on an ongoing, systematic basis. We have helped put together events for such famous folks at the late, great Walter Cronkite (photo).
     Contact Bottom Line Communications, the area’s premier Public Relations Agency, and we can set up a plan for your success.


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