Hey, the marketing folks for the Kansas City Royals have to do something to attract fans to come to games the rest of the season.
After all, as the Kansas City Star’s Pete Grathoff points out, at 6-19 the team is just one loss away from matching the 2004 team for most losses in July.
“Forget .500 for the season,” wrote Grathoff. “The Royals have to play around .500 ball to get back to last year’s record (30-31). After this weekend, 100 losses (which would come with a 21-40 finish) doesn’t seem so outlandish.”
In other words, coming off an awful four-game sweep by the lowly Mariners, the Royals have to do something to try and put butts in the seats. As they say, desperate people do desperate things. It looks as if the team has let a marketing intern develop a new idea.
That may be the reason for the team’s sad “Let loose your inner mooose” promotion encouraging fans to send in videos of their best moose calls in honor of Royals’ third baseman Mike Moustakas. At the present time Moustakas is recovering from an injury and batting a tepid .262.
“Hasn’t Kansas City been embarrassed enough by this team? Now they want us to make animal noises and send them in?,” noted one observer on the area’s leading blog site tonyskansascity.com.
“Upload a video of yourself conveying your most innovative and creative call in honor of Moose and you could find yourself leading the new tradition at Kauffman Stadium!” say the Royals who hope to gin up a new tradition of goofy moose calls during games. This is a town that gets embarrassed when it is referred to as a “Cowtown.”
Isn’t it bad enough Royals fans end the National Anthem singing “home of the CHIEFS!!!” at Kauffman Stadium? A new tradition of moose calls AND antler wearing?
And since Moustakas probably doesn’t have much to do until the season mercifully ends, the Royals say he will personally select the best moose call.
And the lucky winner receives:
•Two (2) tickets to attend the Saturday, Sept. 1 Royals vs. Twins game.
•Meet & greet with Mike Moustakas prior to the game for the winner and a guest.
•Two (2) one-of-a-kind “Moose”-takas Antlers which will be given to the first 10,000 fans on Sept. 1 courtesy of the KC Zoo.
•Recognition as the Moose Call winner at the Sept. 1 game.
This is the time of the year with the Royals where the old joke begins circulating of the guy who had two Royals tickets on his dashboard. He came out and his car window was smashed. He looked in and someone gave him two more Royals tickets…