Meredith-owned KCTV will introduce another new morning team on Monday and the CBS affiliate is banking on the new duo of Alexis Del Cid from Portland and Dave Hall from Las Vegas to deliver some improved ratings on its “More in the Morning” Show.
Del Cid and Hall will host the morning show from 4:30 a.m. to 7 a.m. and also do the noon news.
While it is important Del Cid and Hall deliver ratings, the real pressure is on Vice President and GM Bobby Totsch to begin delivering some strong ratings across the board. The station had a disastrous July sweeps book where it finished third at the important 10 p.m. news slot, and last or second last in every other time period during the day.
Since taking over the top spot at KCTV in 2010, Totsch, the former sales and marketing director at KMOV-TV in St. Louis, has thoroughly cleaned house at KCTV.
He brought in new Sports Director Michael Coleman, disbanded the station’s renowned investigative team, let go 23-year veteran meteorologist Katie Horner and brought in a new news director. He put together local shows on the Kansas City Zoo and another aimed at the Hispanic community.
While these moves have produced mixed results, the ongoing shake-up of the morning teams over the years can only be considered a disaster.
It began with the veteran duo of Chris Pisano and Carolyn Long. Then it was Pisano and Dana Wright. Pisano was sent packing (and now lives in Atlanta) and Wright was moved into the station’s investigative unit. She later departed the station to take a talk radio gig at KMBZ.
Greg Adaline was then teamed with Kelly Jones in the morning in April 2010 and the pairing didn’t work. Adaline was dumped within a year. Enter Matt Stewart to replace Adaline and again the pairing with Jones didn’t work well. This month Stewart was given his walking papers after eight years at the station while Jones was named the new host of her own lifestyle show to debut next month.
In May, Bottom Line announced that Del Cid was being brought in from Portland CBS affiliate KOIN-TV to co-anchor the morning show. A few months later, Hall, who was the morning anchor at KVVU in Las Vegas, was announced here as her co-anchor.
Can Del Cid and Hall turn around years of morning turmoil at KCTV? It will be a real challenge, but only time will tell if this latest move will work out.