Bottom Line Communications

"Generating positive media coverage since 1996..."

Home

LATEST NEWS!

Newspapers are Shrinking

Columnist Disses KSU

Publisher On NAWBO Board

KSU Buys Way Out of Loss

KSHB News In High Def??

Bloodbath @ Newsweek

Radio Stations Off-Air

Is Vogue Cover Racist?

Brennan To Join KSHB-TV

KC in SW Airlines Mag.

"Benedict" Roy Williams?

Sipes News Dir. in Colo.

Alonzo: Shoot Cops?

HC Keeps Issue Alive...

SI to Royals:Trade Teahen

Church Gets Natl. Pub.

About BLC

K.C. News

Zoo Blackmail Backfires

Star Gets Hip w/Ink!

Star Reporters Win Awards

Star's Nelson to Lincoln

Hearst' Local TV Study

Jeremy Hubbard Moving Up

Williams Foods Sold

Hearne Corrects Smith

Winter Radio Ratings Out

Star Features Sex Shop

KMBC Wins Sweeps

Holly Starr New 38 Host

Zieman Lands Top Star Job

National News

Angry Journalists Vent

Scripps Buckles Under

Forsee $40Million Package

Newspaper Ad $$$ Plunges

Recking Yur Brand

Bdway Cafe in NYT

Huff Passes Drudge

Business Sections Dying?

Major Papers Hurting

Off-the-Record??

Newsweek: Media Bias?

Shorenstein Blasts Media

Newspaper Competition??

Clients

BLC Lands Paint Pro

BLC Client Featured

Triune Financial

Media Tips

16 Ways to Impress Media

Tips for Media Coverage

Media Potpourri

More is Not Always Better

Funny News Video

Press Bloopers

Small Bus. Monthly

Civic Involvement...

Avoiding Business Swings

Buzz Marketing

Make Web Work for You

Learning From Pioneers

Give Wal-Mart Some Credit

Personalize or Die!!

Advertsing vs. Editorial

Relationship Marketing

Why Media Doesn't Call

Whispering & Screamers

Impressing the Media

Citizenship An Asset

KC Sports & Fitness

Sports Scoops for April

College Admissions a Joke

Lay Off HS Kids

Put Maris in HOF!!

2007 Sports Review

Gonzalez, Buck, Etc.

Worst Sports Quote Ever!!

HBO Screws Up Chiefs

Sheffied New John Rocker

Why Team Loyalty??

KC Chiefs Screwed Green

U.S. Sports Monopoly Over

Contact Us!!

Click Here!
   The Bottom Line: A reporter at Slate Magazine tries to explain the rules for going off-the-record with reporters based on Samantha Power's recent remarks.  Since it seems as if reporters and editors cannot seem to agree on exactly what it means to go off-the-record, we fall back on the tried and true axiom: "If you don't say it, it will never appear in the news."   03-11-2008
How Do You Go Off the Record? Why Samantha Power couldn't take back her monstrous gaffe
By Michelle Tsai
      Samantha Power stepped down from her position as Barack Obama's foreign-policy adviser Friday, after she was quoted in the Scotsman calling Hillary Clinton "a monster, too—that is off the record—she is stooping to anything."
    Although Power tried to retract her comment midsentence, the paper published the quote as a headline.
     How do you go off the record with a journalist? Ask to go off the record, discuss what that means, and don't reveal any secrets until the journalist has agreed to the understanding. The same basic guidelines would apply with most reporters, but there are no rigid and universal rules; in the end, it always comes down to individual judgment.
    The New York Times style guide talks about the attribution of information and granting of anonymity—i.e., how to accurately present the information and sources you have—but doesn't issue specific advice for how to negotiate with a source by going off the record. Neither does the Scotsman have any written rules on the subject.
    Both parties—reporters and their sources—should agree to going off (or back on) record in advance. It's also important to spell out the terms; this Slate "Chatterbox" column showed how even reporters at the same paper interpret the rules for "off the record" differently.         
     Same for sources: Scooter Libby, for instance, often said "off the record" when he meant "on background." The talk can take place before an interview starts and then be quickly rehashed—"Can we go off the record now?" "Yes."—when the source is about to make the sensitive comments.
     In that sense, Power would have been on less-shaky ground had she switched the order of her words and said, "This is off the record—she is a monster, too," instead of, "She is a monster, too—that is off the record." Sometimes a reporter will ask about the nature of the information before proceeding or stop to consult with an editor.
    Decisions about how to apply off-the-record standing, especially when it comes to sensitive areas like presidential politics, are often negotiated on a case-by-case, source-by-source basis. The more important a story or source, the more carefully both parties stick to the rules.
    But the Power quote falls into a gray area for some reporters. For instance, what happens if the source declares she's going off the record and doesn't wait for confirmation from the reporter before blurting out something important? Some journalists would keep it off the record, while others would refuse; either way, they'll probably try to negotiate with the source to restate the information for the record.   
     Ideally, a reporter ought to stop the conversation before anything is said. Can a source take back something that was accidentally said on the record? No, in most cases, but it's ultimately a matter of opinion.
    Some editors may argue that since Power tried to go off record midsentence, it was essentially the same as if she had made the request before calling Clinton a monster. There's also leeway given to trusted sources and to people who aren't used to speaking with the media or are under intense pressure—say, a parent whose child was just in an accident or an illegal immigrant talking about her employment status.   
    A public figure like Samantha Power, who represented a presidential candidate, however, might be expected to know the rules. Got a question about today's news?
Copyright 2008 Bottom Line Communications.  EMAIL US or send us your TIPS/FEEDBACK.

Web Hosting powered by Network Solutions®