12-02-2009 HOW MUCH IS HOWARD STERN WORTH? Reuters is reporting that shock jock Howard Stern's contract with Sirius Radio will expire next year and the question now is whether the satellite operators are willing to match or exceed his previous 5-year, $500 million contract. According to Reuters (LINK): "Stern is one of the biggest draws of Sirius XM’s satellite radio service, which counts 18.5 million subscribers. His decision to exit FM radio for Sirius in 2004 is credited with establishing satellite radio as an established form of media, though some analysts have also noted that high-priced contracts like Stern’s contributed to financial woes that pushed Sirius to the brink of bankruptcy earlier this year."
Copyright 2009 Bottom Line Communications. BLC is a Media News Web site that analyzes media and marketing issues. Please give credit or link to http://www.bottomlinecom.com when using any materials. Click on the FEEDBACK tab to send any media tips/comments/thoughts/ to us. We honor all off-the-record requests and will correct/clarify any information found not to be 100% accurate.
