KSHB’S ‘FILL THE FRIDGE’ DRIVE HUGE SUCCESS

JohnLandsberg
September 11th, 2012
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The final results are in and KSHB, Kansas City’s Action News station’s “Fill The Fridge” food drive last week was a huge success that resulted in more than 15,000 pounds of non-perishable food collected for people in the metro area.

When you add in nearly $24,000 in cash donations to Harvesters, including a $15,000 donation from the Scripps Howard Foundation (the philanthropic arm of KSHB’s parent company, Scripps Media, Inc.), the outcome was nearly 131,000 meals which will be distributed to those Kansas City residents in need.

“Fill the Fridge” was Kansas City’s first-ever metro-wide perishables food drive. While food drives often collect non-perishables and canned items, this event collected items like milk, cheese, lunchmeat, and apples.

With a startling number of children in the metro living with food insecurity (1 in 5 kids are at risk of going hungry on any given day), the NBC affiliate invited its viewers to be a part of this perishables movement – and and they delivered.

 

KSHB Anchor Christa Dubill with Harvesters’ Karen Haren.

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