February 11th, 2013
Carrie Hofmann

Carrie Hofmann, most recently the assistant news director at WCNC in Charlotte, N.C., has been named News Director at KSHB 41 Action News, according to an announcement today by station Vice President & General Manager Brian Bracco.

Hofmann, an 18-year news veteran, replaces Peggy Phillip, who left the station last August after three years.  She is now at WPLG-TV in Miami.

Before joining WCNC, a Belo-owned NBC affiliate, she was an assistant news director at KMGH in Denver.  She has worked in newsrooms as an Executive Producer, Producer, and Assignment Editor and covered major events such as the Democratic National Convention in 2008 and 2012, as well as wildfires in Colorado.

“Carrie has the vision and leadership skills we believe will help 41 Action News move forward,” says Bracco.

The Arizona State graduate says she is ready to begin delivering stories of interest to viewers in Kansas City at the NBC affiliate.

Three of the four news directors in KC are now female.

“I am thrilled to be a part of the news team at 41 Action News,” she says.  “Together, we will break stories that matter to the viewers of Kansas City.”

She is married and has an 8-year-old daughter.

8 Responses

  1. Insider says:

    Yet another news director hire that leaves me scratching my head. It’s nothing against Hofmann, but one should expect this because we all know Bracco will be pulling the strings in that newsroom. Once a news director, always a news director. In a way this is a slap in the face to Brett Akagi, who has a wall full of journalism awards and is more than ready to be a news director.

    When it’s all said and done the two big mysteries remain, what did Peggy Phillips and Bryan McGruder do to get shown the door because the ratings certainly didn’t warrant either exit.

    • scripps insider says:

      Thanks Brett

    • Person says:

      My theory about Brett Akagi is that either A) if he was good at his job, he would’ve been named as the replacement news director for Peggy Phillip under a month of her departure, B) Bracco just didn’t like him or C) both A and B.

      Regardless, WCNC is a historically bad station in Charlotte, so I am very surprised they would pull a news director from a historically last place station…to help improve a historically last place station.

  2. max says:

    Hope she tells Christa to calm down, Lezak to stop cutting in to follow storms to St. Louis while he shares the 3d technology with us.
    One more thing, please take the ipads away from the anchors and tell them to sit down and read. They look ridiculous standing and turning around to turn the pages and captions on the screen. That’s not new, just modern version of PowerPoint and just as exciting.

  3. Mike T. says:

    agree max. screams, “look how hip we are!” kids still aren’t watching them anyway…

  4. savannah bob says:

    The great part of this story is that Bracco fired his consulting firm in December and that the woman who’d been consulting him just got hired as ND at the Fox affiliate there. Funny, the GM at Fox apparently didn’t hold it against her that she wasn’t able to move the needle for NBC. She probably blamed Bracco. We all know the truth, of course. They’re all worthless. That poor girl from Carolina has no idea what she’s in for– out of one rat hole and deep into another.

  5. Bob Wheat says:

    Max is correct.
    There are some anchors and reporters in this market that even a mute button won’t mute.

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