As reported here earlier, KMBC, Kansas City’s ABC affiliate, captured the recent May TV sweeps book.
   However, the May 2012 sweeps results are now finalized and  WDAF-TV’s FOX 4 News holds down the top spot in most key demographics in most newscasts throughout the day.  The results, according to the Nielsen 2012 May sweep ratings measurement period, portray WDAF as the favorite news station among news viewers through the day. 
    According to information provided by the station, among Adults 25-54, WDAF-TV ranked #1 with news viewers Monday through Friday (M-F) 4:30am -10 am, 5 pm and 9-10pm. At 6pm, FOX4 News’ is #1 in Men 18-49 and 25-54 demographics as well. And, M-F 10-10:30pm News improved rank to #2 in all key demographics. Plus, after its first year the market’s only M-F 10:30 pm newscast is #2 compared to all 10:30pm program competition.
    FOX 4 AM News ranked #1 in all 18-49 and 25-54 demographics during the May 2012 Nielsen survey period. Being #1 in the AM News is nothing new to FOX 4. Winning local viewers during the competitive 7-9am time period versus the national Morning shows including “Good Morning America,” the “Today Show” and other local News competition at 7am is the norm for FOX 4.
    “It is gratifying to know that FOX 4 news is the most popular and most watched news (station) with viewers in Kansas City. We are extremely proud of the impressive demo growth for all of our shows,” said Cheryl McDonald, President and General Manager of WDAF-TV FOX 4.
    This ratings success is not confined to the mornings. The 5pm News had impressive share gains year-to-year, especially with 18-49 demographics. Adults 18-49 are up +61% share/+5 share points over May`11. Men 18-49 are up +90 % share/+8 share points and W18-49 increased +35% share/+3 share points. And, FOX 4’s M-F 10pm News doubled M18-49 (+112% share/+5 share points) over May`11, driving A18-49 up +50% share/+3 share points.