Let’s face it, if KMBC wins the July TV sweeps period, which ends one week from today on July 25, it will be a remarkable accomplishment.
A ratings victory with the ABC affiliate having been booted off one of its main cable outlets—Time Warner Cable—for much of that time would be unprecedented. TWC has been estimated at holding 35-40% of its entire audience.
Tuesday’s Nielsen Ratings below show KMBC notched the highest ratings in the mornings and at 10 p.m. On the other hand, KMBC had disastrous ratings/share of the audience at the 5 and 6 p.m. periods where rival KSHB was the leader. KSHB is also second to KMBC at the important 6 a.m. hour.