Appliance giant KitchenAid finds itself in major trouble today for an inappropriate Tweet sent out on the company’s official account.
A tweet poking fun at President Barack Obama’s late grandmother — posted on KitchenAid’s official U.S. account — caught the eye of many Twitter users Wednesday night during the presidential debate.
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics,” @KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet.
Obama had mentioned his grandmother, Madelyn Lee Payne Dunham, during the debate. She died Nov. 2, 2008, just before Obama was elected president.
According to the Mashable site, KitchenAid immediately issued an apology.
KitchenAid’s Cynthia Soledad told Mashable in an email:
“During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error. Thanks for hearing me out.”
The PR question remains: How does a KitchenAid person accidentally post on the company site versus his own site? Don’t all Tweet have to be approved by someone on the corporate site before they are issued?
It is a mistake that should never have happened and the person responsible should be given his/her walking papers.