Dan Wastler, who helped grow KFKF into the top radio spot in Kansas City, has passed away, sources have told Bottom Line.
He was 67 and is survived by his wife of 46 years, Beverly, four children and nine grandchildren.
“When I left WDAF in 2004 and signed on with KFKF Dan was exceptionally supportive,”radio icon Ted Cramer told Bottom Line. “I really appreciated that welcome to CBS at that time and he continued to be a good friend. I know the staff really misses him.”
Wastler joined KFK in July 1987 and was there for nearly 18 years until leaving for a sales and marketing position with American Energy Solutions, Inc. for nearly four years until 2010.
Wastler rose to the position of VP/General Manager/Market Manager at KFKF where he took the station from the number 10 ranking to the number one station in the marketing in less than four years. Revenues also increased 310% during that time.
KBEQ was acquired in 1995 and in combination with KFKF became the dominate two stations in KC achieving 38% of market revenue in a 19 station market. In 1997 they acquired KMXV and KYYS and Wastler became the Market Manager for all four stations.
In 1997 KFKF was nominated and won the prestigious Marconi Award for the top country music station in America.
Wastler, a Rockhurst University graduate, had several severe health issues over the years, including having a heart transplant.
“Dan was a great competitor and scored some of the highest ratings ever for an FM station in Kansas City,” says radio veteran Bob Garrett. “As a fellow transplant recipient I always cheered him on…and I’m very saddened by his passing.”
He did a video (below) where he encouraged people to be organ donors.
Services will be held Thursday at St. Michael the Archangel Catholic Church (LINK) in Overland Park.