Bottom Line Communications

"Examining all things media..."

Home

K.C. News

Schaum Out With Royals

Tony G and "Wife?"

WHB Tackles Hunger

Christmas Stars in KC

USA Today: Pinkel $$$

KC Stunning PPM Results

Star Lands WSJ Contract

Bradley KC Star Carrier?

Nelson Leaving KSHB-TV41

Star Moves to Pay Model

National News

Worst Media Tactic Ever?

Freelancers Have to Eat

Caribou Pokes Starbucks

Lou Dobbs Steps Down

Cerner CEO Called A-Hole

Willie Aames Reality Star

Bus. Leaders Persuasive

WSJ Map of Newspapers

Ex-Chief and Concussions

WSJ Overtakes USA Today

WJLA to Show Breasts

Research or Sales Gimmick

Media Profiles

Q & A: Sam Mellinger

Q & A: Greg Hall

Q & A: Chris Stigall

Drew Dimmel Cuts Back

KMBC's Micheal Mahoney

KCUR's Walt Bodine

Toby Tobin Pitch Man

KCSP PD Ryan Maguire

KSHB's Jack Harry

KMBC's Kris Ketz

WDAF-TV's Mike Thompson

About BLC

KC Small Business

Consumers are Funny Folks

Slashing, Burning Tactic?

Tweeting is Good Business

Focusing on Bad Customers

Be A Business Hedgehog

Admit Your Screw-Ups

Customers Are Forgiving

Would You Fire Sully?

Examining Our Blind Spots

Now's Time for Marketing!

KC Sports & Fitness

Time to Change Title IX

Those Fightin' Jayhawks

We'll Miss You JoPo

No A's for Showing Up

Sports: Stallworth Lucky

Loving & Hating Golf

Royals Have Good Team

Give Michael Vick a Break

U.S. Sports Monopoly Over

Feedback

Contact Us!!

Search

11-06-2009
KC STAR TO CHARGE FOR SOME CONTENT ON ITS KANSASCITY.COM SITE
    The Kansas City Star has notified registered users of its KansasCity.com Web site that effective 9/4/09 it has implemented new "Terms of Service" that will include a subcription or surcharge for certain on-line content.
   The McClatchy-owned paper has been forced to dramatically reduce its staffing levels, seen its circulation drop and has tried all kinds of methods to generate additional revenue, including dramatically increasing the cost of the paper (Photo at right: Star Sunday paper went from $1.25 to $2.00). 
    As an example, former KC Star subscribers are now being offered a new subscription package that runs from Wednesday through Sunday (not daily as is the traditional model) for $1.25 per week (plus an E-subscription on the paper's Web site).      
   Most recently the paper announced it was more than doubling the cost of its Thanksgiving Day newspaper to subscribers.
    In January 2007, the Star tried to move to a pay-for-content model (at a reported $400 per year) with its "KC Buzz" blog that was designed to give on-line readers inside information on political happenings. That experiment failed and by September 2007, the newspaper was forced to end the experiment, refund money to Buzz subscribers, and begin offering the content for free again in its "Prime Buzz" area.

  Copyright 2009 Bottom Line Communications. BLC is a Media News Site that analyzes media and marketing issues. Please give credit or link to http://www.bottomlinecom.com when using any materials.
   Click on the
FEEDBACK tab to send any media tips/comments/thoughts/ to us. We honor all off-the-record requests and will correct/clarify any information found not to be 100% accurate.
Bookmark and Share

Web Hosting powered by Network Solutions®