The Audit Bureau of Circulations has announced its latest newspaper figures and it is a good news/bad news story for the Kansas City Star.
The McClatchy-owned paper saw its Sunday circulation rise from 305,114 in March 2011 to 310,487 in March 2012. That’s a nice increase of 5,373 customers.
That’s the good news.
However, while the Star saw its Sunday circulation increase, its daily subscribers dropped from 209,259 in 2011 to 200,365 in 2012. That’s a loss of nearly 9,000 (8,894) subscribers during the audit period.
The Star remained as the nation’s 28th largest newspaper, one spot ahead of the St. Louis Post-Dispatch, which saw its daily circulation drop from 196,232 to 187,992, while its Sunday circulation plummeted from 360,450 to 333,529.