The blog site Mediakc.com is reporting that circulation at the Kansas City Star has dropped by 7% on weekdays and fully 11% on Sundays, according to the latest figures by the Audit Bureau of Circulation.
The McClatchy-owned newspaper reported an overall circulation of 183,307 (M-F), and 275,784 for Sundays.
“That’s a precipitous drop from the figures reported in March, which showed a weekday circulation of 200,365 and a Sunday circulation of 310,487,” noted the blog.
A year ago, The Star reported a weekday circulation of 199,222 and a Sunday circulation of 300,450. That’s an 8 percent drop in Sunday circulation from a year ago, and an 11 percent drop from six months ago, which saw a dramatic jump in Sunday circulation.
In September 2010, the Star had a Sunday circulation of 290,302 and a weekday circulation of 206,441.
“E-editions of The Star contribute to its circulation numbers,” reported the blog. “Sunday e-edition circulation is 23,730; weekday is 26,660. But that’s also a drop from the March figures, which reported 35,207 edition subscribers on Sundays and 35,725 on weekdays.”
The Star recently announced that it will be implementing a new Paywall to charge customers for digital content.