May 3rd, 2012
Darla Jaye

     Actress. Singer. Comedienne.
    Those are generally not the careers people think of when they hear KMBZ’s long-time talk show host Darla Jaye on the air. But those are a few of the things she did before settling in on her award-winning radio career.
    Darla was nice enough to discuss her media career with Bottom Line Communications and how she landed at KMBZ seven years ago, where she has become a major on-air presence. She has been recognized by “Talkers” magazine as a top talker six straight years, and can now be heard nightly on her highly-rated “KMBZ Live With Darla Jaye” show from 6-9 p.m. weekday nights on the dial at 980AM/98.1 FM.

Name: Darla Jaye

Title: Talk Host “KMBZ Live with Darla Jaye”

Hometown: Minneapolis, MN.

Educational background?
  Music major and theater minor-Simpson College, Indianola, IA.

How long have you been in your current position?
   7 years on July 5, 2012

How did you get into your chosen field?
   I was an actress and a singer in Minneapolis and had just finished a comedy show at Dudley Riggs Brave New Workshop (alot like Chicago’s 2nd City). I was told I would have a major role in the next show, but it was given to someone else. I was devastated and tired of waiting tables, so decided to check out a local broadcasting school called Brown Institute.
   While studying broadcasting, I got an internship at a local radio station and started doing their female voice spots, cuz I was the only woman there. A man was touring the station and listened to me recording a fruit basket commercial as Mae West, and offered me a morning news job in Lafayette, IN. I packed up what little I had and moved to a cornfield and the rest is history!

Previous jobs?
   WKJM-Lafayette, IN., WKLQ-Grand Rapids, MI. & WGRD-Grand Rapids, WMMS-Cleveland, OH., KIOI-San Francisco, WLLC-Detroit, WVNN-Hunstville, AL., and KMBZ-Kansas City.

Major awards/honors?
   Talkers Magazine-Talkers Top 250 Talk Hosts 6yrs. in a row, First Female solo Talk Host in Kansas City, KAB Top Radio Personality-2nd Place-2008, Graduate-Eisenhower   Excellence in Public Service 2010, FBI Citizens Academy-Kansas City

Has your chosen field changed over the years?
    When I started in music radio doing morning shows (co-host always), I was usually the only woman on the air at each station. When job hunting I often heard “We already have A woman here.”
   After several years in Rock radio, trying to break into Talk, I was told that women weren’t good Talk Hosts, and that men wouldn’t listen, from several program directors. There are a lot more women in radio today, from management to on air.
   Obviously as technology marches forward, there are way more responsibilities then just the on air product. Facebook, Twitter, Texting, and whatever comes next!

Who do you follow on Twitter?
   President Obama, other Talk Radio Hosts, Bottom Line Communications (of course!!) and all the national & local news media.

Marital Status
  Single. No kids.

What is the most rewarding part of your job?
   That I am still excited to go to work every day, as there is always something new to talk about. Being able to be creative and focus on what I want my show to be and say. The ability to be a part of the community and talk about issues important to my audience, and to help charitable organizations.

Least rewarding?
   I can’t think of a “least rewarding” that won’t get me in trouble!

Did you ever consider another career?
    I wanted to be an actress and singer before I got into radio.  I am also very interested in being involved with the Military, particularly Veterans. I also considered politics. I seriously considered running for Congress Ks. 3rd District in 2010.

Do you have a mentor?
  I have had several radio mentors through out my career. Mama Jaye has been my lifelong mentor.

What is the strangest thing you have come across in your job?
   Like many in the entertainment industry, lots of radio people are very insecure!

What is your favorite thing to do in Kansas City?
   Go to the Plaza and try new restaurants all over the metro.

What do you do in your free time?
   Read, work out (a new thing for me!), shop, go to movies, hang out wiith friends.

   I’m a voracious reader, I sing, write and follow politics.

“People might be surprised to know that you …”
   Have a huge heart and a very soft mushy side.

What are your favorite TV shows?
   “60 Minutes” and anything on HGTV and “Chopped.”

Who was the biggest celebrity you ever interviewed?
    Barbra Streisand. She was my idol when I was growing up, and one of the Rock shows I was on managed to get her for mere minutes on my Birthday. It was the first time I was ever tongue tied!

Who would you consider is the most interesting person you have interviewed or met?
    Sarah Palin after the 2008 campaign. After following the media onslaught and vilification of her during the campaign, I was pleasantly surprised to find she was very kind and quite intelligent, as opposed to how she has been portrayed.

What do you love most about Kansas City?
   The people and how quickly I felt like this was and is home.

19 Responses

  1. LAC says:

    Sure wish Darla would replace the Lying Pig on KMBZ weekdays between 11-2pm.

    Go Darla !

  2. Barb Smith says:


    Where do I start. My mom’s name was Darla Jeane and that is what caught me was your name and I love to listen to you. Then last week on the way home from the grocery store you mentioned your b-day was March 2nd and so was hers. She was a wonderful caring woman that was always doing things for other people. A good memory was a food fight we had while making Christmas baskets for the veterans in our town.
    You’re right Darla only great people are born on March 2nd. That is also the day she passed 16 years ago. God bless and take care.

  3. Susie Hudson says:

    Hi from the Hudsons! We loved meeting you and spending so much time with you! You made our time one memorable vacation.

    We loved getting to know you! God bless and take care!

    Darla, Fans, anyone, IF you know of any resources, volunteers, anything that can help – I’d so appreciate it. Trying to help a DISABLED VIETNAM VETERAN keep his home. He is currently in the VA hospital after heart surgery (pace maker) and rehab (damage to heart). In his absence, his Preach, Robert Krahl, who is in jail for pedophile charges has/had Power of Attorney and passed this on to his Attorney James Barker. Barker has emptied the Veteran’s home, sold assets (including car/s) and emptied accounts (believed, admitted to taking money to VA social worker) and intends on selling the home. Claiming vet, Louis Laugesen, is incompetent. VA has tested and not the case! Myself, a neighbor and another friend are trying out best to keep this from happening, but we are just simple people and this is very overwhelming. Police are limited… We need a miracle. Appliances, heirlooms, everything sold or trashed. Today for example, I am on my way to empty a dumpster with hope of salvaging few things for when he comes home, he does not have a stroke! PLEASE!!!!! Jennifer Gould 816-446-7389

  5. Jeff Bottom says:

    Listened when you were in Huntsville/Athens.
    Always enjoyed show. Felt like maybe you got a dirty deal.
    Doesn’t seem like 7 years.
    Will try listening on Iheart.
    Take care.

  6. Huge Darla Fan says:

    Please, please, could the management at KMBZ get rid of Dana and Parks and put Darla in that time zone!
    Darla is great!

  7. J Doubeday says:

    From: j doubeday
    Subject: parks and dana radio show

    I miss Darla J in the evening. As much as I disliked Dana and Parks, I listened to part of the show every day. I miss it. We’ve always had bad language. You guys are journalists and radio personalities. If you need it to make a point-then u have the right to do so.

    I am a grandmother of five. I am so sick and tired of everyone being sensitive. I am so sick and tired of everyone being so moral-I work retail-we have women who show 3/4’s of their Boobies work there. I don’t hear anyone squealing. The human race is two-faced. Get over it and move on to real problems. I will never listen to 980 because of your mental limitations on being “nicety-nice”.

  8. Michael Vathakos says:

    Ms. Jaye:

    I really appreciate the work that you do and the sincerity that you do it. I was disappointed that you were switched from FM in the evening to AM in the mornings; however, as I am an early riser, I endeavor to listen.

    Particularly impressive is the year when you took control of the ‘Coats for Kids’ project, in which you were at so many of the commercial cleaners personally collecting winter clothing. During that campaign, one evening I was out with a couple of guys and they told me about you. Collectively, we spent over $800.00 at Eddie Bauers on the Plaza, had complete winter outfits packaged up, and delivered them to the cleaners the next day.

    You are such an animated lady, and if I ever get the chance to meet you in person, I’ll be grateful for the opportunity.

    Incidentally, those people who are on the FM portion of your network are disrespectful, inane, and totally out of touch with mainstream Kansas City.

  9. oey claire says:

    I can’t stand that Dana and Parks. She is soooo tasteless and ignorant w/her screaming and inane remarks. Darla J, on the other hand is erudite, kind and an excellent radio personality. She needs MORE airtime!

  10. Lee McGraw says:

    Wow! When I read about you I thought to myself “now there is a lady that I would love to have as a friend”. (And maybe more) I could sleep in while she was at work! Just kidding, of course…I never miss her show. As the line goes in Best of Show where they are interviewing a middle age beauty talking about her marriage to her 90 year old, toothless, wealthy husband ” we enjoy soup, enjoy ….talking….or not talking”.
    only problem is my daughters name is …you guessed it..Darla.

  11. Pat Carlson says:

    Her show is no longer a solo show. She always has a younger male on air with her. He is not billed as a co-host, but he is one.

    I like Darla Jaye; she seems like a good person. However, I never have much cared for her show. With the transition to mornings and the addition of the co-host, the show has only become worse.

    I would support Darla Jaye for congress over that mindless bloke who is in there now! Run, Darla Jaye, run!

  12. norms wilson says:

    Where is Carla. I miss her

    • JohnLandsberg says:

      I’m not sure where Carla is, but Darla Jaye announced on Facebook yesterday that she has been terminated at KMBZ. It is the station’s loss.

  13. mary l says:

    Shame on KMBZ for firing Darla. Such bad form. Won’t be listening anymore. She was the best thing about KMBZ.

    I can’t believe our dear, fun-loving Darla has been dropped by KMBZ…we love her! She is one of a kind…the constant news we wake up to now is just plain boring and annoying! I hope she’s picked up quickly by KCMO, the other talk station as we’re in withdrawal…we miss her laugh and humorous way of making even bad news tolerable first thing in the morning…Love you Darla!

  15. Christine Strider says:

    One morning I could not believe my ears and thought my radio had gone off of its station setting… I searched and searched for my Darla Jay and she was nowhere to be found… I started getting a lot more done in the morning other than listening to the radio… so I tried calling the radio station to see what happened but it’s a phoney phone that is never answered… it just rings busy anytime of day or night… so I was at a loss until I just happen to think of googling the name Darla Jay… Here I am and I see that some jealous person fired her… I sure miss you Darla Jaye, if you read this… You are one sweet sweet funny talented beyond words off the cuff speaking quick witted clean speaking but not afraid to say what’s on your mind… Guess your mind’s pretty clean… lol I loved loved loved your show… And I’m just a temporary transplant in Kansas City but I blessed the day the dial ended up on your old station and I was able to hear somebody whom I consider a younger, female version of Rush Limbaugh. Hope I can find out what radio station you have moved to… I’ll listen to you with my cell phone if I have to!
    PS: Sarah Palin is one of my top five people whom I would love to meet in my lifetime. I have stood up for her with everyone who has had nasty things to say against her… she’s a very sweet woman too❤️

  16. nancy crigger says:

    I thought Darla was returning on Feb 15, but she did not. I just found the answer to where Darla J is–no longer on your station. I now listen to an alternative station. I still listen to Rush and Hannity in pm, but not in the mornings! You really don’t offer much for the am programs.

  17. nancy crigger says:


Leave a Reply


    You’ve probably heard the slogan, “You never have a second chance to make a good impression.”

    The same is true in crisis communications.  When a crisis hits, as it did with United Airlines removing a passenger from a flight, the company had to come out with a strong message.  Unfortunately, it didn’t and today has to figure out how to pick up the pieces from a PR disaster.

    Unfortunately, it didn’t and today has to figure out how to pick up the pieces from a PR disaster.

    We have all seen the videos of a man being forcibly taken off a plane that was overbooked.  The man was bloodied and dragged off the aircraft.

    The company’s CEO Oscar Munoz initially blabbered about re-accommodating a passenger.  He also fired off an internal note to employees commending them for their actions.

    United Airlines

    Both were bad moves.

    The media, and particularly social media and talk shows,  jumped all over the airline for its insensitivity to a Chinese passenger and highlighted how offended the Chinese public was.  The next day it was revealed the passenger was actually Vietnamese and new stories about how offended the Vietnamese were flourished.

    What did United Airlines do wrong with its initial response? It is very likely the company conferred with its legal team and were told everything it did was legal.  While true, the biggest mistake was not addressing the emotional part of the issue.

    The average passenger was thinking “They could have done that to me!!” The guy had paid for a ticket and was waiting for his flight to depart when all hell broke loose.

    Years ago a phone company in Lima, Ohio, issued new phone books.  That’s not exactly “stop the presses kind of news,” but in this case it was.  The phone books contained coupons for various discounts:  pizza, dry cleaning, home goods, etc.

    It also contained a coupon offering $25 off on an abortion!!

    The phone book coupon issue exploded locally and then nationally.  The local Catholic hospital in Lima was beyond upset.  People on both sides of the abortion issue agreed that offering a discount coupon for it was tacky.

    The phone company’s legal team initially was quick to point out it was perfectly legal for the abortion clinic to offer a coupon since abortions were legal.  But the average person did not care if the coupon was legal.  They thought it was tacky and insensitive.

    The company spokesman ignored the legalities of the message and instead profusely apologized to everyone for the offensive coupon. He promised controversial coupons would never find their way into the phone book again.   The message resonated and the furor died down in a few days.

    CEO Munoz blew his initial message, but a day later had developed a new, stronger one. It should have been his initial message.

    “The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment. I share all of those sentiments, and one above all: my deepest apologies for what happened,” noted Munoz.

    After all the facts have come out about the incident some cooler heads have risen over the incident.  However, it will be tough to overcome the initial horrible publicity and a reported $255 million loss in stock value.



    Published April 12, 2017 at 3:25 pm - One Comment You’ve probably heard the slogan, “You never have a second chance to make a good impression.” The same is true in crisis communications.  When a crisis hits, as it did with United Airlines removing a passenger ...


    President Donald Trump has a rather unique way of dealing with the news media: He looks on the news media as needing him as much as he needs them.

    This tactic goes against everything media trainers (including us!) have preached for years. We have always stressed to our clients how to effectively work together with media outlets in order to get their message out to the public. We note it is important to provide information that the news media will want to use for a win-win situation.

    However, Trump, as a successful businessman, seems to look at things from a business perspective.  He understands that media conglomerates today operate the same way as Walmart or Exxon. He knows the media needs him for readers/listeners/ eyeballs. That means revenues for their bottom lines.

    He knows the media needs him for readers/listeners/eyeballs. They need him as much as he needs them.

    In years past journalists were heralded as individuals who worked hard to uncover issues and provide an honest examination of news. Yes, there was a business side to the media, but journalists were above the fray. A threat by a company to “pull its advertising” meant virtually nothing.

    That is not the case today.

    Literally thousands of high-quality journalists have been purged in the past decade over budget cuts. Reporters with specific beats such as banking, state government, telecommunications and others with intimate knowledge of those areas have been cut loose to improve media outlets’ bottom lines. It’s not a grand calling.  It’s just business.

    National Public Radio recently listed big digital media companies (LINK) and their myriad of ownerships. Potential conflicts of interest are routine. Verizon owns the Huffington Post which has attacked Trump relentlessly; Walt Disney owns ABC and ESPN; Time Warner owns CNN and TMZ.com; CBS owns book publisher Simon & Shuster.  In the newspaper

    In the newspaper business Forbes reports that 15 billionaires own America’s media outlets. They own them to make money, not necessarily quality journalism.

    With only 6% of the population trusting the news media, according to a recent Associated Press story, Trump’s attacks on the media also resonate with his base.  When he attacks CNN for doing “fake news” the network’s bottom line suffers.

    As an example, during his recent address to Congress Fox News led all coverage with 10.8 million viewers.  CNN came in at a paltry 3.9 million, with MSNBC the lowest among all cable channels at 2.7 million.  These numbers means millions of dollars of lost ad revenues.

    Yes, reporters hate Trump. Press coverage of him during his first 30 days in office was 88% hostile (Link).  But their bosses love the revenues he generates for them.

    It will be interesting to see if coverage of President Trump changes over time as media outlets’ bottom lines are impacted.









    Published March 2, 2017 at 8:46 pm - One Comment President Donald Trump has a rather unique way of dealing with the news media: He looks on the news media as needing him as much as he needs them. This tactic goes against everything media trainers (including us!) have preached f ...


    It has been called “appalling journalism.”

    That might be considered a positive comment regarding an editing trick inserted into a documentary on gun ownership that has come to light.

    Long-time NBC Today Show star and anchor at all three major networks, Katie Couric, now with Yahoo! News, is being severely criticized for highly questionable editing in her documentary titled “Under the Gun” after it was revealed an eight-second pause was inserted to make it look as if the people interviewed could not answer her question (LINK).

    Luckily for the individuals being interviewed, one person was wise enough to record the Q&A (LINK TO AUDIO). Otherwise, questioning the bubbly media icon would have been virtually impossible and fruitless.

    Couric was executive producer, host and narrator of the piece.  Anti-gun activist Stephanie Soechtig produced and directed it.

    In the documentary, a group of Virginia gun owners was asked by Couric: “If there are no background checks for gun purchasers, how do you prevent felons or terrorists from purchasing a gun?”

    Not only did Couric/Soechtig insert a pause (8-10 seconds), but they also inserted “B” roll of the gun owners taken before the interview even began.  There is little doubt the editing was clearly designed to make it look as if Couric’s tough question made them speechless and uncomfortable.

    Couric is now calling the edit an “unnecessary mistake,” according to an individual with knowledge of her thinking (LINK).

    In an official statement, Soechtig countered, “my intention was to provide a pause for the viewer to have a moment to consider this important question before presenting the facts on Americans’ opinions on background checks. I never intended to make anyone look bad and I apologize if anyone felt that way.”

    Couric now says she supports Soechtig’s statement “and am very proud of the film.” However, a few days later she admitted she regretted how she portrayed gun activists (LINK).

    However, the National Review and Washington Post now say Couric should be fired over the deliberate misrepresentation (LINK).

    This is a classic reason why at Bottom Line Communications we strongly advise clients to always record media interviews.  Without actual audio evidence (below) the Yahoo! crew would have denied inserting the pause.

    However, with the evidence journalism takes another huge credibility hit.


    Published May 29, 2016 at 8:30 am - 2 Comments It has been called “appalling journalism.” That might be considered a positive comment regarding an editing trick inserted into a documentary on gun ownership that has come to light. Long-time NBC Today Show star and ...


    In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation’s oldest Journalism school, it is also one of the most prestigious.

    When rankings for the best “J” schools in the nation are posted the University of Missouri is almost guaranteed to be in the Top 10 or Top 5.  However, that may have all changed due to the actions of a single media professor during the recent student uprising at the school.

    A Mass Media Professor, Melissa Click, is shown in a video asking for “muscle” to remove a student photojournalist, Tim Tai,  who was working for ESPN and in a public place.   It is a horrible act by a college professor and shows a total disregard for the Journalist’s First Amendment rights, which is against what the school has taught for decades.

    “Who wants to help me get this reporter out of here? I need some muscle over here,” says Click.

    A video of Click’s actions against Tai has gone viral and has well over 500,000 views (LINK) on a single site.  The New York Times has written an extensive story about her actions.

    What was once a sympathetic media for the protesters has now changed with the actions of students and faculty against them.

    Technically some have pointed out Click works in the Mass Media Division of the Department of Communications in College of Arts & Sciences, which is separate from the J-school.  However, she is listed on the School of Journalism’s site (LINK), which tars the entire Journalism program whether it deserves it or not.

    Click had earlier Tweeted out that she she was looking for coverage of the event by Journalists.  Later on she is clearly leading the charge against other Journalists with total disregard for their rights to cover the event.

    With the resignation of the school’s President and Chancellor the University of Missouri is clearly being painted as a college where the inmates are running the asylum.   Rather than act like a Professor, Click and other faculty members have clearly shown they were behind the student protests against the administration.

    If the University of Missouri doesn’t hire a crisis communications team immediately its entire image for producing quality Journalism graduates could likely be tarnished forever. If the school was wise it already had a crisis communications plan in place for such an incident, but that is unlikely.

    The first move would be to remove Click. But that would be a stop-gap measure since a faculty member helping foment the disturbance was an indictment on all the faculty.  The school hired her, and whether tacitly or not, approved of her actions.

    A statement issued today by the Dean of the Journalism School denied she was part of the faculty and sounded as if her days as a professor at Missouri were numbered. Click has also been forced to apologize in an attempt to save her job and resigned her “courtesy” appointment to the J-School.

    However, a Kansas City reporter told BLC that the protesters are refusing to speak with local reporters and will only do interviews with national media outlets.  That is the kind of move that will turn sympathetic local media against them now and in the future.

    It’s a bad move.



    Published November 10, 2015 at 10:23 am - 5 Comments In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation’s oldest Journalism school, it is also one of the most prestigious. When rankings for the best ...