Despite losing 8, 420 TV households, the Kansas City market still managed to hold down the 31st local television market in the nation–barely.
Kansas City’s lead is a scant 860 TV households in front of Columbus, OH., according to Nielsen’s local television market estimates for 2013.
While KC lost 8,420 TV homes in 2012, Columbus lost only 2,220.
The latest Nielsen Ratings shows New York still as the top-rated market with 7.3 million homes followed by Los Angeles (5.6); Chicago (3.4) Philadelphia (2.9) and Dallas/ Fort Worth (2.5). There were no changes in the top 38 spots.
According to TV Spy, while the report shows no change in rankings for the top markets, it does show the number of TV Homes declined in New York (#1), Chicago (#3) and Philadelphia (#4). Philadelphia showed the biggest drop, losing a little more than 44,000 households over the course of the year.
However, Los Angeles (#2) did see a big jump with an increase of nearly 54,000 households.
The decline in TV Homes reflects the trend across the U.S. with an overall drop of -475,620 households over a one year period.
TWO QUESTIONS
Two questions: 1) How do they know? 2) Where do the lost households go?