Kansas State University is trying to re-brand itself as “Kansas State University” and not “K-State.”
Kansas State President Kirk Schulz has announced the school wants to improve its national recognition, and he believes dropping the K-State nickname would help. He says the university needs to be called Kansas State as it seeks to increase its scholarly rankings among national universities.
He points out that in Kentucky and other places K-State refers to different schools. Good point. The University of Kansas experiences the same issues.
Schultz’s plan certainly sounds like a good idea, but he might want to contact someone like Rick Nobles at Patron Insight in KC for assistance with the school’s branding effort. Nobles will likely stress the key to successful branding is to have everything you do reinforce your brand. Consistency is the key.
Nobles might first recommend a name change for the college’s long-range plan. It’s currently titled “K-State 2025: A Visionary Plan for Kansas State University.”