At Bottom Line Communications we have worked with literally hundreds of individuals in helping them frame their messages in media interviews.
We are also available to help folks like Australia’s employment minister, who recently sounded like a complete idiot in an interview with Australian Sky News.
Here is the situation: The country’s employment minister, Bill Shorten, is asked his opinion on the return of Peter Slipper, the speaker of the parliament, after a sexual harassment claim.
Shorten admits he does not know what his prime minister said on the issue – but says he supports whatever it was she said.
His response was so silly the interviewer had to hold back a chuckle.