FOX 4 NAMES BROGDEN MILLER NEWS VP

JohnLandsberg
February 8th, 2013
Tracy Brogden Miller

Tracy Brogden Miller, who was the news director at rival KCTV for nearly three years, has been named vice president of news at WDAF-FOX 4, according to reliable sources.

The station did not respond to a request for confirmation.

Miller replaces Bryan McGruder, who departed suddenly from the station last October right before the November sweeps period.

Miller had served as ND at KCTV from June 2007 until December 2009 when new General Manager Bobby Totsch replaced her with current ND Blaise Labbe.

“I think it is a great hire,” said a media person close to the situation. ”She definitely knows this market.”

Since leaving KCTV she has worked as a senior consultant with SmithGeiger, a market research and consulting firm based in California. Ironically, a source told Bottom Line that Miller was a consultant for KSHB Action News during that time.

During her TV career Miller has worked in a variety of  positions, including as a producer with KOTV in Tulsa and producer and executive producer for four years at KXTV in Sacramento.

The Oklahoma State graduate was also an executive news director for 3 1/2 years at KTVB in Boise, Idaho. She spent nearly two years with NorthWest Cable news in Seattle as an executive news director and then three years at KTVK in Phoenix as an assistant news director before joining KCTV.

2 Responses

  1. Rick says:

    QUESTIONS HIRE
    If WDAF did hire her all I can say is WTF?!? This move was obviously one that came from corporate. Why would you hire a news director who basically failed to move the meter at the competition?

  2. TV Spy says:

    CONSULTANT JOURNALISM

    Fabulous choice! Another producer, EP, blah blah who wouldn’t know how to cover a news story if someone gave her an instruction booklet, is running a newsroom. Think about it: Producers and EP’s spend their careers doing exactly what consultants tell them to do. The consultants are mostly former news directors who were fired because they failed to improve ratings– and/or because they were so inept at dealing with people that they created a horrible work environment.
    Because these producers and EP’s are trained for the most part to stack shows, writes teases and shorten reporters’ stories without regard to content, they are usually at odds with anyone trying to perform the act of journalism at their stations. After two years as news director with another KC station, she “leaves” and signs on with a consulting firm! Three years later, armed with all the latest double-talk and social media strategies (I’m sure), she gets hired by another KC station.
    I wonder if she’ll do everything her new station’s consultants tell her to do (like hire a bunch of cheap, young, leggy female talent, and cover less sports and more entertainment stories.) I wonder if the people at KCTV are rolling their eyes. I know I am.
    http://www.mediabistro.com/tvspy/tracy-brogden-miller-new-wdaf-news-director_b80206

Leave a Reply