It wasn’t a TV sweeps stunt, but viewers were likely still stunned.
WDAF-FOX4 did its entire news Monday night commercial-free.
It wasn’t because the station wanted to do the news for nearly 90 minutes without interruption, but it was forced to due to a technical glitch.
Last night the station alerted Facebook followers with this note:
“So this is interesting…we’re doing a newscast without commercials…our system that runs commercials crashed so we’re just rolling through the news tonight and combining 90 minutes of news into about 45 minutes or so. We’re waiting for the computer to come back! Another night of live TV for you!”
According to TV Spy, the main anchor team of Phil Witt and Abby Eden anchored uninterrupted from 10:30 p.m. to 11:50 p.m. with Joe Lauria doing the weather.
“By the way, props to everybody in the control room,” meteorologist Mike Thompson said at the end of the newscast. “That’s kind of tough to do, to all of a sudden slam together an hour and 20 minute newscast.”
Facebook commenters seemed to enjoy commercial-free news:
“I’m loving the no commercials, I don’t watch them anyway…I usually either turn the sound down or change the channel until they are over. Wish it was like this all the time.”
“How about you try acting out commercials. First up: Geico caveman…Joe, you’re up.”
“Love it! at least there was a break from all the Political Ads! it’s too bad that you cant keep doing this till Election Day!!”
“No commercials?!? How refreshing.”
“Love no commercials … Now I don’t have to flip back and forth during commercials …”