In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation's oldest Journalism school, it is also one of the most prestigious.
When rankings for the best "J" schools in the nation are posted the University of Missouri is almost guaranteed to be in t...
MSNBC hosted a Democratic "Forum" with Rachel Maddow on Friday evening that was so lackluster that "Saturday Night Live" did a skit about it that noted, “In case you’re wondering what a forum is it’s a debate no one watches.”
On the other hand, an evening later SNL featured GOP frontrunner Donald Trump as its host. Overnight ratings for the show, according to TV Newser (
When you 0perate a chain of restaurants a crisis is often just right around the corner.
There are so many things that can go awry with a restaurant: issues with food, fights, robbery, etc. One would be hard-pressed to even guess at potential crisis communications issues.
Olive Garden was recently forced to respond to a unique potential crisis and did it extremely well.
When a Kansas C...
Gerald Eskenazi is a reporter at the New York Times who has amassed about 8,000 bylines during his career as a sportswriter.
He recently penned an informative article for the Columbia Journalism Review revealing some of the tricks he has used to get clients to provide him some good...
Sometimes when discussing the importance of media training a potential client will say, "I think I can handle a media interview myself."
"Oh, have you done TV interviews previously?" I will ask.
"Well, no. But I give a ton of speeches and negotiate major contracts all the time. I can certainly handle a TV interview. I can wing it!
Business people often fail to realize veteran report...
The professor looked over his Marketing class and tossed out the question, “What is more important in marketing, perception or reality?”
Without hesitation the class responded as a group: “Perception!”
“So,” said the professor, “you are saying consumers’ perceptions about a product (or service) are more important than how the product actually performs?”
Again, the gradua...
It might be the oldest PR trick in the book. But that doesn't mean it doesn't work.
Edward Bernays, revered in PR circles as the founder of Public Relations, did it to help the cigarette companies sell their products to women. And now Burson's same tactics were used to sell the drug Flibanserin -- or "Addyi" to women labeling it as "Pink Viagra."
The tactic? Sexism.
Bernays, the ne...
Karen Fuller, popular KCTV anchor who was let go in February after 12-years at the Meredith-owned station, has landed a new position in Cedar Rapids, Iowa.
For Fuller it will be a homecoming of sorts when she takes over duties as the main female anchor for weekday news at CBS affiliate KGAN-KFXA on September 8. KGAN is part of the Sinclair Broadcast Group.
The single mother of two had wo...
Pundits and politicians have been racking their brains over why the news media is giving so much exposure to Donald Trump's campaign for President.
Many politicians, who are considered more viable long-term candidates, can't land a sound bite and are totally frustrated.
On the other hand, Trump is in the enviable position of letting media outlets know which ones he will approve for an inte...