Archive for the ‘National News’ Category

Huckabee Responds Expertly to Handler Attack

How would you react if a talk show host called your daughter a "whore" during a TV interview? It is very likely your first (and some might say normal) reaction would be to personally attack the person making those crude remarks. However, that is not how former Governor Mike Huckabee

Disney Flunks First Lesson of Media Relations

It's an old saying, but as true today as ever:

"Never pick a fight with people who buy their ink by the barrel." --Mark Twain   
Twain's words still resonate today.  Yes, the nation's newspapers' power might be declining now more than ever, but they are still powerful forces. Unfortunately, the Walt Disney Company, the world's second-la...

RULES JOURNOS SHOULD FOLLOW (BUT OFTEN DON’T)

As a long-time public relations practitioner (also known as a PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs, and the many challenges they face. Yes, they are often justified in despising those PR folks who pitch them silly stories in areas they don’...

DAMORE FIRING HIGHLIGHTS GOOGLE DICTATORSHIP

You almost have to feel sorry for James Damore, an engineer at Google who had the temerity to even question the issue of gender equality in the tech industry in a lengthy memo he posted. "Damore asserted in his 3,000-word document that circulated inside the company last week that 'Google's left bias has created a politically correct monoculture' which prevented honest discussion of diversity," ...

MR. PRESIDENT: UNFILTERED TWEETS MUST END!!

Since the presidency of Donald Trump began in January the public has had a unique view in seeing how many, many executives act when their true remarks/feelings/views go public. Unfiltered. It is often not a pretty scene.  It's like the old joke where you really don't want to know how sausage is actually made. Trump, in his effort to show "transparency" to the public, has been sending unfilt...

EX-KCTV ANCHOR KAREN FULLER FILES LAWSUIT

Regular viewers of KCTV were stunned in February 2015 when long-time anchor Karen Fuller was suddenly yanked off the air at the Meredith-owned station. After all, Fuller, 47 at the time, had been a staple at the CBS station for 12 years. Viewers were accustomed to her entering their living rooms on a regular basis and were shocked at her departure. In April, Fuller revealed to Bottom Line (...

KELLYANNE CONWAY: ‘COMMUNICATOR OF THE YEAR’..

It's no secret that virtually all media trainers teach their subjects how to get THEIR key points across during an interview. It serves no purpose to do an interview, particularly on TV, and be on the defensive the entire time. Trying desperately to respond to a "How long have you been beating your wife" question is a losing proposition. At Bottom Line Communications, we instruct po...

DOES THE NEWS MEDIA HATE YOU? PROBABLY NOT!

"The media hates us small business folks. They never contact me. They write about my competitors, but ignore me." I hear that a lot from small business people on a regular basis. I gently have to explain to them that for the most part, they are wrong. In my 25 years-plus experience in media relations, I find most businesses get exactly the media coverage they deserve. Some folks expe...

ADVERTISING VS. EDITORIAL: CLINTON VS. TRUMP

After doing media training for decades one learns that every class is unique. One class might be comprised of media veterans who are savvy about many of the nuances when working with the media. Another group might not be at the same level. In both cases, a review of the basics is always a good idea. As an example, you might "assume" that veteran businesspeople would clearly know the diffe...

IS THERE A LIMIT TO NUMBER OF HITS NFL BRAND CAN TAKE?

Don't look now, but the carefully managed image of the National Football League continues to take major hits after the likes of San Francisco back-up quarterback Colin Kaepernick (and now other players) are deciding to disrespect the National Anthem by sitting/kneeling while it is being played. The NFL, which has wrapped itself in the American flag and patriotism for decades, might be facing it...