Archive for the ‘National News’ Category

RUBIO’S BRIDGING STRATEGY A DISASTER IN DEBATE

It was cringe-worthy. In a matter of minutes Republican presidential candidate Chris Christie destroyed fellow candidate Marco Rubio during the recent debate in New Hampshire. Rubio has only himself and his handlers to blame. They fell into the trap of having a canned statement as part of a formula that was exposed by Christie. The technique Rubio learned is a common one that many media...

OFFICIAL CALLS TV REPORTER ‘BITCH’ ON-AIR

In Bottom Line Communications' media training we instruct students very early to consider microphones always in the "ON" position. From the minute you meet a reporter or go to a TV or radio studio just assume you are being filmed or recorded.  It can save considerable angst in the future. Some folks mistakenly think the camera is only recording when the red tally light is on. However, a vid...

THINK LONG AND HARD ABOUT MEDIA DEMOS

Legendary Ohio State football coach Woody Hayes once famously uttered,  "There are three things that can happen when you pass, and two of them ain't good." You might want to keep Woody's thought in mind if you decide to demonstrate a new product at a news conference with journalists.  Sure, you can pull it off flawlessly and be a hero. But what happens if it doesn't work properly? A cl...

MEDIA’S HYPING OF AVERY PETITIONS IS SILLY

There are all kinds of tricks used to get publicity.  Some good; some bad. A common tactic today is to show the media that people are "signing" a petition for one issue or another.   The news media then uses the information to prove there is interest in a cause or story. The latest petition hype is surrounding a Netflix "documentary" called "Making a Murderer" that focuses on the case o...

TRUMP SUCCESS REFLECTS PUBLIC’S HATRED OF MEDIA

Virtually every study done in the past 10 years shows the public is losing trust in the mass media and how issues are reported (see Gallup Poll). "Though a sizable percentage of Americans continue to have a great deal or fair amount of trust in the media, Americans' overall trust in the Fourt...

REALLY CJR? BRIAN WILLIAMS STORY WORST IN 2015?

Although its prestige has plummeted over the years, the Columbia Journalism Review is still considered an icon in reporting on Journalism and Journalists. That may have changed quite dramatically with CJR's "Best and Worst Journalism of 2015" piece.  One can argue that the list of top Journalism...

RON BURGUNDY ACT HIGHLIGHTED ON LOCAL NEWSCASTS

From a purely journalistic standpoint, a recent segment (below) featured on the Conan O'Brien Show is scary. From a public relations standpoint, it represents a home run.  In fact, there are probably high-fives going around some PR Agency today for a job well done. Sadly, it is reminiscent of scenes from the movie "Anchorman" with anchor Ron Burgundy (Will Ferrell) reading...

MIZZOU NEEDS CRISIS PLAN TO RESTORE IMAGE

In Journalism circles, having a degree from the University of Missouri was often a ticket for success. It is not only the nation's oldest Journalism school, it is also one of the most prestigious. When rankings for the best "J" schools in the nation are posted the University of Missouri is almost guaranteed to be in t...

NEWS MEDIA NEEDS TRUMP FOR RATINGS/REVENUE

MSNBC hosted a Democratic "Forum" with Rachel Maddow on Friday evening that was so lackluster that "Saturday Night Live" did a skit about it that noted,  “In case you’re wondering what a forum is it’s a debate no one watches.” On the other hand, an evening later SNL featured GOP frontrunner Donald Trump as its host.  Overnight ratings for the show, according to TV Newser (

OLIVE GARDEN HANDLES CRISIS EXTREMELY WELL

When you operate a chain of restaurants a crisis is often just right around the corner. There are so many things that can go awry with a restaurant:  issues with food, fights, robbery, etc.  One would be hard-pressed to even guess at potential crisis communications issues. Olive Garden was recently forced to respond to a unique potential crisis and did it extremely well. When a Kansas C...