Sometimes media training tactics can backfire.
That certainly was the case with Florida Governor Rick Scott, who kept repeating and repeating the same talking points without answering reporters' questions. It is a media training tactic that can often work successfully, but as CNN's Anderson Cooper pointed out on his show, in this case it came across as ridiculous.
"Cooper called it a true "m...
Remember when Phil Robertson, the patriarch of TV's "Duck Dynasty" was widely ridiculed for what were termed his politically incorrect views on homosexuality?
Boycotts of the show by companies (and one truly embarrassing one by Cracker Barrel ...
As they say, this is not Joan Rivers' first rodeo.
Rivers, 81, has been doing comedy for much of that time and she knows controversy sells. She has been doing shock schtick for her entire career.
Rivers is from the old school of "All publicity is good publicity." While this rarely works for most people, Rivers seems to have pulled this off her entire life. She will do or say absolutely anyth...
A journalist is a journalist is a journalist...
Karen Dillon, who had penned a number of award-winning stories for more than two decades for the McClatchy-owned Kansas City Star until she was unceremoniously dumped late last year, is being heralded now for her efforts to help have a new law passed in Kansas that will increase transparency in government.
That was officially
People seem to either love or loathe Fox News, but one thing is for certain: It clearly has dominated cable ratings for more than a decade.
While some young PR practitioners might not pitch stories to Fox News based on their political beliefs, veteran PR pros know if you want to make an impact Fox News is where you want to go.
According to Chris Ariens at TV Newser (
Handling a crisis is never an easy undertaking. Just ask KFC, which found itself in a whirlwind of a crisis this week.
In today's social media world, where you are guilty until proven innocent and you must respond before all the details are known, the company's crisis communications was absolutely superb.
How would you like to be the one responsible for responding for KFC after a mother cl...
Confronting a reporter is never a good idea.
That's the hard lesson a motorcyclist learned after taking on a TV reporter (below) who was filming him going the wrong way near the Golden Gate Bridge in San Francisco.
Because of the verbal confrontation with the reporter and cameraman the police
In our increasingly PC society it is often considered less offensive to murder someone than it is to use a racial slur or, heaven forbid, use any term that is deemed homophobic.
Once you have been accused of not being PC we at Bottom Line strongly recommend what PR practitioners refer to as "falling on your sword."
The public loves a good apology, but it must be done without any e...
Most TV reporters make it seem so effortless. But it really isn't.
All kinds of glitches can arise during a report, but the reporter has to try his/her level best to remain professional and try to carry on.
Below are some of the bloopers from around the country for May 2014.