Archive for the ‘National News’ Category

TRUMP IS THE ONE DOING AN NFL END ZONE DANCE

There are few things more sacred to the public than the National Football League.  The NFL has been able to grow by leaps and bounds while raising prices for fans, TV viewers and many taxpayers without question.  It was dubbed "America's game." As an example, a 30-second spot in the recent Super Bowl went for $4.5 million.  And that doesn't even include the costs to actually create the ad. ...

TRUMP IS SIMPLY AWFUL AT MESSAGE DISCIPLINE

If you are a professional communicator you have likely worked with all kinds of executives on a variety of messages. Some are natural communicators who can virtually repeat your finely tuned key message points effortlessly.  They are a joy to work with. However, to some (most) communications is a challenge.  Some simply cannot communicate effectively.  Media interviews are dreaded.  ("T...

DAMORE FIRING HIGHLIGHTS GOOGLE DICTATORSHIP

You almost have to feel sorry for James Damore, an engineer at Google who had the temerity to even question the issue of gender equality in the tech industry in a lengthy memo he posted. "Damore asserted in his 3,000-word document that circulated inside the company last week that 'Google's left bias has created a politically correct monoculture' which prevented honest discussion of diversity," ...

MR. PRESIDENT: UNFILTERED TWEETS MUST END!!

Since the presidency of Donald Trump began in January the public has had a unique view in seeing how many, many executives act when their true remarks/feelings/views go public. Unfiltered. It is often not a pretty scene.  It's like the old joke where you really don't want to know how sausage is actually made. Trump, in his effort to show "transparency" to the public, has been sending unfilt...

EX-KCTV ANCHOR KAREN FULLER FILES LAWSUIT

Regular viewers of KCTV were stunned in February 2015 when long-time anchor Karen Fuller was suddenly yanked off the air at the Meredith-owned station. After all, Fuller, 47 at the time, had been a staple at the CBS station for 12 years. Viewers were accustomed to her entering their living rooms on a regular basis and were shocked at her departure. In April, Fuller revealed to Bottom Line (...

UNITED AIRLINES BLEW INITIAL CRISIS MESSAGE

You've probably heard the slogan, "You never have a second chance to make a good impression." The same is true in crisis communications.  When a crisis hits, as it did with United Airlines removing a passenger from a flight, the company had to come out with a strong message.  Unfortunately, it didn't and today has to figure out how to pick up the pieces from a PR disaster. Unfortunately, ...

KELLYANNE CONWAY: ‘COMMUNICATOR OF THE YEAR’..

It's no secret that virtually all media trainers teach their subjects how to get THEIR key points across during an interview. It serves no purpose to do an interview, particularly on TV, and be on the defensive the entire time. Trying desperately to respond to a "How long have you been beating your wife" question is a losing proposition. At Bottom Line Communications, we instruct po...

TO TRUMP NEWS MEDIA IS JUST ANOTHER BUSINESS

President Donald Trump has a rather unique way of dealing with the news media: He looks on the news media as needing him as much as he needs them. This tactic goes against everything media trainers (including us!) have preached for years. We have always stressed to our clients how to effectively work together with media outlets in order to get their message out to the public. We note it is imp...

NIELSEN: RADIO HAS HIGHEST REACH WITH MOMS

The key to a successful communications program is to determine the right audience for your message and then targeting the correct medium for it. Blindly focusing on print or TV for your consumer message might seem logical. But a new study released by Nielsen says you definitely do not want to overlook radio. According to Nielsen, moms living in their own home with children under 12 a...

DOES THE NEWS MEDIA HATE YOU? PROBABLY NOT!

"The media hates us small business folks. They never contact me. They write about my competitors, but ignore me." I hear that a lot from small business people on a regular basis. I gently have to explain to them that for the most part, they are wrong. In my 25 years-plus experience in media relations, I find most businesses get exactly the media coverage they deserve. Some folks expe...