Archive for the ‘National News’ Category

LISA CARTER LEAVING KMBZ

Popular veteran newswoman Lisa (Baker) Carter is leaving Kansas City talk radio station KMBZ radio after 13 years for greener pastures. She officially announced it today on her Facebook page: "As I hit the road this morning, I'm also saying goodbye to KMBZ radio after 13 years. It's been a great run and I've worked with some AMAZING people! Thanks to all of my friends who have su...

WHY PR? BECAUSE CONSUMERS DON’T TRUST ADS

Why should you consider a public relations campaign instead of simply running a bunch of ads? Probably because only 3% of American completely trust the advertisements they see, read or hear, according to a recent survey done by YouGov and highlighted in an article by Marketing Charts. It pointed out that millennials were the most distrusting of ads, and as educational levels increased, trust...

NCAA CLAMPS DOWN ON NON-AUTHORIZED CAT CUP

We all enjoy the NCAA basketball tournament and the excitement of the games. After all, it is all good fun that focuses on the athletic accomplishments of "student-athletes." That sounds good in theory, but in the real world the basketball tournament is a billion dollar business that the NCAA monitors the same as any corporation might.  In fact, the NCAA might even be more heavy-handed that...

PR FIRM SHOOTS ITSELF BY CHEAP-SHOTTING WICHITA STATE

PR News is showing that maybe generating positive PR or handling crisis communications is not its strong suit. First, the company sent a national e-mail blast that took a cheap shot at the Wichita State basketball team.  It did that by noting in the subject line "Don't be like Wichita State." Wichita State lost a close game over the weekend in the NCAA basketball tournament...

REMARKABLE: KSHB NOW DEMO RATINGS WINNER IN KC

TV ratings are a funny thing. In Kansas City, KMBC has won the overall ratings battle in the key news slots for so long that it is old news. But insiders have often said that the real key to ratings success is in the demographics. That's the figure advertisers covet. Which station is now the winner when it comes to the key demo of adults 25-54?  None other than KSHB-TV. In the past th...

TV FLOURISHING AS PRINT CONTINUES DECLINE

If you want to get your message out to the masses TV is definitely the way to go. And clearly newspapers and magazines are clearly on the other end of the spectrum. But, as we at Bottom Line Communications have frequently noted, print is still very important for a comprehensive communications program.  Many stories that are on TV started as newspaper stories. That is the message in a new...

KAUFMANN LANDS KCUR SHOW…FINALLY

With the word that Gina Kaufmann would have a show on KCUR the first words on many media watchers' minds mind were, "It's about damn time!!" Kansas City's public radio station recently announced that Kaufmann will return to the 10 a.m. hour she once co-hosted with Walt Bodine on KCUR-FM. The legendary Bodine had been a media icon for 72 years in KC and retired at age 91 on April 27, 2012. ...

FAKE CHEF DOES MIDWEST MORNING SHOW CIRCUIT

It was almost too easy. Morning TV shows are often great places for PR folks to book clients because many are desperate for anyone to come on and break the monotony. Hey, when your show runs from 4 a.m. to 9 a.m. that is a lot of time to fill simply repeating the same old news and weather. Chefs are often favorite guests on morning shows because they can come on and do cooking tips which ...

DIANE CHO TO SIGN OFF FROM KMBC

The revolving door at Kansas City's perennial ratings leader KMBC continues with the impending departure of Diane Cho, sources have confirmed to Bottom Line Communications. Her last day will be Saturday. She will be leaving on her own accord and possibly joining her fiancee, who also works in television. Cho, who joined the Hearst-owned station in February 2011, worked as a morning anchor un...

KSHB ON A RATINGS ROLL AFTER STRONG FEBRUARY SWEEPS

Hot on the heels of a laudatory Kansas City Star story about all the improvements undertaken at Kansas City's KSHB-TV, the Scripps station is now celebrating some fantastic ratings results from the recently completed February sweeps period. The Star's Tim Engle did a fine story about ho...