Archive for the ‘National News’ Category

KAREN FULLER LANDS AT KGAN IN IOWA

Karen Fuller, popular KCTV anchor who was let go in February after 12-years at the Meredith-owned station, has landed a new position in Cedar Rapids, Iowa. For Fuller  it will be a homecoming of sorts when she takes over duties as the main female anchor for weekday news at CBS affiliate KGAN-KFXA on September 8.  The single mother of two had worked her way up the TV  ladder, starting work as...

THE NEWS MEDIA HAS TO COVER TRUMP: $$$$

Pundits and politicians have been racking their brains over why the news media is giving so much exposure to Donald Trump's campaign for President. Many politicians, who are considered more viable long-term candidates, can't land a sound bite and are totally frustrated. On the other hand,  Trump is in the enviable position of letting media outlets know which ones he will approve for an inte...

BUSINESSES NEED TO STAND UP TO SOCIAL MEDIA LYNCHINGS

The knee-jerk reactions by businesses to real or perceived issue on social media is getting out of control. A handful of people on social media blamed the Confederate Flag for killings in Charleston. Immediately all businesses stopped selling the flags. Not a single one said they were  going to take the bold step to actually stop selling guns.  The flag issue was quick way to calm the soci...

EXPLODING A FEW COMMON MEDIA MYTHS

Unless you have done an actual media interview and been involved in the process from start to finish, sadly you really are like a guy carrying a knife to a gunfight. The outcome won't be pretty. Just like you wouldn't want to tear apart a car engine without any knowledge, you shouldn't agree to a media interview without knowing how the process works.  Without proper training the playing fie...

KC STAR COVERAGE OF CHELSEA SPEECH IS BLACK EYE FOR JOU..

USA Today's Rem Rieder pointed out in a column today that a recent survey noted that only 24% of people think the news media reports the news without bias. That is fully 17 points lower than just a year ago. "It appears that the negative news stories about such high pr...

NEW YORK TIMES DUPED BY TEEN? SAY IT AIN’T SO!!

Really?  A 16-year-old kid duped a Pulitzer Prize winning reporter at the fabled New York Times? Say it ain't so.  No kid could fool the venerable paper founded in 1851 that has won more Pulitzers than any other newspaper in history. Sure, "The Old Gray Lady" has made some monumental flubs (see Jayson Blair, Duke lacrosse, etc.), but once again a media outlet was caught running with a stor...

SEARS FEATURES UNDISCIPLINED BRAT IN COMMERCIAL

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." That's a famous quote attributed to pioneering marketer John Wanamaker when talking about the value of advertising. It's as true today as it ever was. On the other hand, those wise people who spend their money on getting news stories placed will always get the most bang for th...

CAN YOU TRUST THE NEWS MEDIA TO GET THE STORY RIGHT?

When I do media training participants often are quick to point out how poorly the news media handled a particular story about their company or organization. They will relate stories of how a reporter went with facts from a disgruntled employee or some other questionable source and used that as the basis of an attack story. Or how a reporter contacted the company for an immediate response to ...

HATED FOX NEWS CRUSHES IN RATINGS BATTLE

It is the station that many people profess to hate with a deep passion. It has been called "Faux" News by critics and is lampooned on a nightly basis by Jon Stewart and others social commentators.   Just the mention of the name "Bill O'Reilly" is like fingernails on a chalkboard to his many critics.  They tried unsuccessfully to get him fired over news stories he did years ago. The

LINES CONTINUE TO BLUR BETWEEN AD/EDITORIAL CONTENT

Years ago they used to refer to it as the "wall" between editorial coverage and advertising. A media outlet's editorial content was completely free of advertising. Over time some said it turned into the "veil" between the two. Today, it seems as if there is very little to distinguish the two. People are wary of advertising, but they trust news stories. However, since news content is v...