Archive for the ‘National News’ Category

NEW YORK TIMES DUPED BY TEEN? SAY IT AIN’T SO!!

Really?  A 16-year-old kid duped a Pulitzer Prize winning reporter at the fabled New York Times? Say it ain't so.  No kid could fool the venerable paper founded in 1851 that has won more Pulitzers than any other newspaper in history. Sure, "The Old Gray Lady" has made some monumental flubs (see Jayson Blair, Duke lacrosse, etc.), but once again a media outlet was caught running with a stor...

SEARS FEATURES UNDISCIPLINED BRAT IN COMMERCIAL

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." That's a famous quote attributed to pioneering marketer John Wanamaker when talking about the value of advertising. It's as true today as it ever was. On the other hand, those wise people who spend their money on getting news stories placed will always get the most bang for th...

CAN YOU TRUST THE NEWS MEDIA TO GET THE STORY RIGHT?

When I do media training participants often are quick to point out how poorly the news media handled a particular story about their company or organization. They will relate stories of how a reporter went with facts from a disgruntled employee or some other questionable source and used that as the basis of an attack story. Or how a reporter contacted the company for an immediate response to ...

HATED FOX NEWS CRUSHES IN RATINGS BATTLE

It is the station that many people profess to hate with a deep passion. It has been called "Faux" News by critics and is lampooned on a nightly basis by Jon Stewart and others social commentators.   Just the mention of the name "Bill O'Reilly" is like fingernails on a chalkboard to his many critics.  They tried unsuccessfully to get him fired over news stories he did years ago. The

LINES CONTINUE TO BLUR BETWEEN AD/EDITORIAL CONTENT

Years ago they used to refer to it as the "wall" between editorial coverage and advertising. A media outlet's editorial content was completely free of advertising. Over time some said it turned into the "veil" between the two. Today, it seems as if there is very little to distinguish the two. People are wary of advertising, but they trust news stories. However, since news content is v...

POLITICAL INCORRECTNESS CAN RUIN A MEDIA INTERVIEW

Want to get crucified during (or after) a media interview?  Do or say something considered politically incorrect. These days there are a number of special interest groups and individuals  just looking to be offended by a remark in the media they consider offensive.  When that happens social media takes over and will relentlessly pound on you and your organization. A Senatorial candidate i...

MEDIA ‘TRAINING’ SHOULD NOT BE INTIMIDATING

Last week Bottom Line Communications did on-camera media training for a high-powered group that was going through an intense two-year long leadership development program. The training went extremely well and the feedback was very positive.  However, talking with participants proved to be a reminder that doing effective media training is a delicate balancing act. Quality trainers know how to...

KENNEDY, JR. PROVES MESSENGER IS REAL KEY TO PR MESSAGE

The media storyline had been pretty well set: Anti-vaccine zealots were idiots with no credibility. In fact, those individuals were endangering others with their ridiculous views. Those folks who followed anti-vaccinator folks like actor Jim Carrey, radio's Don Imus and Playmate of the Year Jenny McCarthy were just lemmings. McCarthy had an autistic son with her first husband, but absolut...

BAD IDEA: ROBERT DOWNEY JR. WALKS OUT OF INTERVIEW

Robert Downey Jr. is 50 years-old and has been in acting most of his life. He should know better than to get up and walk out (see below) during a TV interview when asked some tough questions. It is a tactic that will often generate more negative exposure than positive. It also takes away from his overall goal to promote his latest film. Downey was doing a se...

MAJOR STAFF CHANGES UNDER WAY AT KMBC

There are some major changes on the horizon at Kansas City's top-rated TV station KMBC, sources have confirmed to Bottom Line Communications. An internal memo from News Director Sherrie Brown  notes that popular morning anchor Kris Ketz (pictured) and 32-year veteran at the station,  will move into the main evening anchor spot, replacing Len Jennings.  In a somewhat surprising move, Jennings...