Archive for the ‘BottomHomePage’ Category

NEWS MEDIA EMBARRASSED BY BOY ‘GENIUS’ INVE..

Most people realize that much of the information circulating on the Internet these days is bogus. They see a story that seems too good to be true and they immediately check sites like "Snopes" or "Truth or Fiction" to determine its authenticity. Lately, however,  the major media outlets have had so many stories completely wrong, one now has to question whether many of them do any more fact-chec...

BIG 12 COMMISSIONER: SOMETIMES SILENCE IS GOLDEN

We tell clients all the time in media training that they do not have to answer every question posed to them by the news media. Some questions are just dumb, but others can involve personal or legal matters.  What they say to the media can be used in court against them. Unfortunately, The Commissioner of the Big 12 Conference, Bob Bowlsby, has not gone through Bottom Line Communications medi...

ROLLING STONE MAG’S APOLOGY RINGS HOLLOW

In journalistic circles the inflammatory rape story concocted by Rolling Stone magazine was one often referred to as just "Too good to verify." The story fit the magazine, women's groups and the news media's ongoing agenda about crimes against women so perfectly that there was no real need to prove its truth. And now we are finding out that it wasn't true. The story has now produced the exac...

ROLLING STONE SAYS ‘OOPS!’ ON DEVASTATING R..

As one prominent freelance writer notes, this is journalism that might go down in history along the lines of notorious frauds as Janet Cooke and Stephen Glass. Or maybe Jayson Blair

WRONG MOVE: NFL REFUSES TO TAKE ACTION AGAINST PLAYERS

There is little doubt the NFL has some very serious PR issues these days. The League is trying to clean up its domestic violence image after several players have been charged with crimes, there are ongoing concussion problems, murders by players, DUI's, etc. Sometimes it seems as if there are so many controversial issues affecting the League that from a PR perspective it would be like nailin...

BILL COSBY’S REPUTATION EVAPORATES IN DAYS

There are crises, and there are crises. Once-venerated comedian Bill Cosby has seen his spotless reputation evaporate in a matter of days with (now) 14 charges that he raped a number of women over the years. (Update: The number of women now is 25.) More women could come out of the woodwork in the future, which will fan the flames even more. This crisis is even worse than the ...

PUMPKIN FESTIVAL LEADER GOES HAYWIRE ON-AIR

The lack of professionalism by some people who deal with the media sometimes seems funny.  Of course, that doesn't apply if you are a reporter just trying to do your job. The organizer of the Keene Pumpkin Festival in New Hampshire saw her event dramatically shift from a fun-filled family affair into a full-blown out-of-control riot where police were forced to take action. She was not pleas...

NFL IS PAYING NOW FOR YEARS OF ARROGANCE

It is often said the news media loves to put people (and organizations) on a pedestal---and then kick it out from under them. That seems to be exactly what the NFL is experiencing as the league has been repeatedly pummeled for its handling of domestic violence cases and other crimes.   The news media seems to be hell-bent on keeping this problem alive and well past its normal media shelf date ...

KANYE WEST DIGS HOLE DEEPER IN ‘WHEELCHAIR-GATE&#..

The old joke is "When you find yourself in a hole stop digging." It seems as if rapper Kanye West never heard that slogan because an incident that could have been handled with a simple response is now turning into an international PR nightmare. West was captured in a

POLITICAL CORRECTNESS VS. MARKETING RESEARCH?

We often tell clients that political correctness trumps everything when dealing with the news media. Clients may have a wonderful message about their business or group, but if they say or do anything that could be deemed politically incorrect in today's world they are in trouble. There are individuals on social media and elsewhere who are ready and more-than-willing to be offended. And the n...