Archive for the ‘BottomHomePage’ Category

STARBUCKS’ ‘RACE TOGETHER’ A MARKETIN..

In a few years aspiring marketers in college will likely look back on Starbucks' ill-fated "Race Together" marketing program as a prime example of what not to do when trying to show how culturally significant a business can be. Think of  disasters like "New Coke" or the ill-fated Edsel.   Or how about when the geniuses at Disney who created "Old Yeller" dog food (named after a dog that was sh...

10 THINGS PR PROS HATE ABOUT JOURNALISTS

If you have been in the Public Relations business for any length of time you have seen any number of lists compiled by journalists highlighting things they hate when dealing with PR folks. Some of these journos make some excellent points.  As in everything in life, there are individuals who are very good at their jobs and others--to put it nicely--simply suck. But, it goes both ways.  Mayb...

TRANSPARENCY: TIME FOR IT TO GO BOTH WAYS

The media is quick to demand "transparency" with the people and organizations it covers.  In fact, that is the hot media buzzword. As an example, a major debate today revolves around demanding government officials be completely transparent in all their dealings.  The media wants details of every conversation that is made and provided to them. Ironically, although most media organizations a...

GM WARRANTY DECISION WILL PROVE COSTLY

The headline in USA Today said it all: "GM SLASHES ITS WARRANTIES." This announcement----hot on the heels of another by GM highlighting that the company made $4.25 billion last year before taxes---makes it sound as if the company is just being g...

KC MOURNS LOSS OF WEATHER ICON DAN HENRY

To meet longtime Kansas City weather man Dan Henry (Bowser) was to like him. The amiable weather man on WDAF-TV and radio for more than three decades passed away Saturday night from complications from emphysema. After retiring Henry (2011 photo) was involved in a barbershop quartet and traveled extensively. He was a frequent attendee at Kansas City Media Legends meetings wit...

HORRIBLE WEEK FOR VETERAN NATIONAL NEWS TALENT

It started with the public flogging of once-respected TV anchorman Brian Williams, who was caught "misremembering" about being shot down over Iraq. That incident occurred 12 years earlier, in 2003. The affable Williams, who projected an "everyman" persona on a variety of shows outside of anchoring, was quickly sentenced to a minimum of six months off the air by his bosses at NBC. In other words...

NATIONWIDE DELIVERS SUPER DOWNER COMMERCIAL

If you are a believer that any and all exposure for your product is good exposure (a theory we do not subscribe to), then the ad run by Nationwide Insurance during Sunday's Super Bowl was effective. Nationwide

NEW YORK TIMES NO LONGER JOURNALISTIC STANDARD-BEARER

In 1860, French tightrope walker Charles Blondin was the first person to cross Niagara Falls on a tightrope than spanned 11,000 feet. He then pushed a wheelbarrow across the Falls and addressed the massive crowd: "Do you believe I can carry a person across in this wheelbarrow?" The crowd enthusiastically yelled, "Yes! You are the g...

‘BREAKING NEWS’ OFTEN MEANS ‘BREAKING..

The NPR show "On the Media" does a wonderful job of explaining how a breaking news story is often one that involves a lot of guessing without much verifying. It has provided a "Handbook" for consumers that outlines what often happens with a major breaking news event. (You can listen to th...

‘BREASTAURANT’ OWNER MAY FIND ALL PR NOT GO..

"Undercover Boss" is a TV series that started in Britain in 2009 and was introduced a year later in the United States. It made its debut following the Super Bowl and the game's massive lead-in numbers resulted in an amazing 38 million viewers.The show was an instant hit. The basic premise is a corporate executive goes undercover and dresses like a "normal" employee and then attempts to do the wo...