Archive for the ‘BottomHomePage’ Category

EXPLODING A FEW COMMON MEDIA MYTHS

Unless you have done an actual media interview and been involved in the process from start to finish, sadly you really are like a guy carrying a knife to a gunfight. The outcome won't be pretty. Just like you wouldn't want to tear apart a car engine without any knowledge, you shouldn't agree to a media interview without knowing how the process works.  Without proper training the playing fie...

KC STAR COVERAGE OF CHELSEA SPEECH IS BLACK EYE FOR JOU..

USA Today's Rem Rieder pointed out in a column today that a recent survey noted that only 24% of people think the news media reports the news without bias. That is fully 17 points lower than just a year ago. "It appears that the negative news stories about such high pr...

AT KSHB ONE LEGEND DEPARTS; ANOTHER STEPS IN

In an interesting twist, Kansas City's NBC affiliate KSHB has announced the retirement of one sportscasting legend, who will be replaced by another KC legend. Jack Harry, who was never shy about giving his honest opinions on athletes and teams over the years, will retire as the station's Sports Director June 30 after coverings sports for more than 40 years. [caption id="attachment_5888" alig...

NEW YORK TIMES DUPED BY TEEN? SAY IT AIN’T SO!!

Really?  A 16-year-old kid duped a Pulitzer Prize winning reporter at the fabled New York Times? Say it ain't so.  No kid could fool the venerable paper founded in 1851 that has won more Pulitzers than any other newspaper in history. Sure, "The Old Gray Lady" has made some monumental flubs (see Jayson Blair, Duke lacrosse, etc.), but once again a media outlet was caught running with a stor...

SEARS FEATURES UNDISCIPLINED BRAT IN COMMERCIAL

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." That's a famous quote attributed to pioneering marketer John Wanamaker when talking about the value of advertising. It's as true today as it ever was. On the other hand, those wise people who spend their money on getting news stories placed will always get the most bang for th...

CAN YOU TRUST THE NEWS MEDIA TO GET THE STORY RIGHT?

When I do media training participants often are quick to point out how poorly the news media handled a particular story about their company or organization. They will relate stories of how a reporter went with facts from a disgruntled employee or some other questionable source and used that as the basis of an attack story. Or how a reporter contacted the company for an immediate response to ...

HATED FOX NEWS CRUSHES IN RATINGS BATTLE

It is the station that many people profess to hate with a deep passion. It has been called "Faux" News by critics and is lampooned on a nightly basis by Jon Stewart and others social commentators.   Just the mention of the name "Bill O'Reilly" is like fingernails on a chalkboard to his many critics.  They tried unsuccessfully to get him fired over news stories he did years ago. The

LINES CONTINUE TO BLUR BETWEEN AD/EDITORIAL CONTENT

Years ago they used to refer to it as the "wall" between editorial coverage and advertising. A media outlet's editorial content was completely free of advertising. Over time some said it turned into the "veil" between the two. Today, it seems as if there is very little to distinguish the two. People are wary of advertising, but they trust news stories. However, since news content is v...

POLITICAL INCORRECTNESS CAN RUIN A MEDIA INTERVIEW

Want to get crucified during (or after) a media interview?  Do or say something considered politically incorrect. These days there are a number of special interest groups and individuals  just looking to be offended by a remark in the media they consider offensive.  When that happens social media takes over and will relentlessly pound on you and your organization. A Senatorial candidate i...

MEDIA ‘TRAINING’ SHOULD NOT BE INTIMIDATING

Last week Bottom Line Communications did on-camera media training for a high-powered group that was going through an intense two-year long leadership development program. The training went extremely well and the feedback was very positive.  However, talking with participants proved to be a reminder that doing effective media training is a delicate balancing act. Quality trainers know how to...