Archive for the ‘BottomHomePage’ Category

POLITICAL INCORRECTNESS CAN RUIN A MEDIA INTERVIEW

Want to get crucified during (or after) a media interview?  Do or say something considered politically incorrect. These days there are a number of special interest groups and individuals  just looking to be offended by a remark in the media they consider offensive.  When that happens social media takes over and will relentlessly pound on you and your organization. A Senatorial candidate i...

MEDIA ‘TRAINING’ SHOULD NOT BE INTIMIDATING

Last week Bottom Line Communications did on-camera media training for a high-powered group that was going through an intense two-year long leadership development program. The training went extremely well and the feedback was very positive.  However, talking with participants proved to be a reminder that doing effective media training is a delicate balancing act. Quality trainers know how to...

KENNEDY, JR. PROVES MESSENGER IS REAL KEY TO PR MESSAGE

The media storyline had been pretty well set: Anti-vaccine zealots were idiots with no credibility. In fact, those individuals were endangering others with their ridiculous views. Those folks who followed anti-vaccinator folks like actor Jim Carrey, radio's Don Imus and Playmate of the Year Jenny McCarthy were just lemmings. McCarthy had an autistic son with her first husband, but absolut...

BAD IDEA: ROBERT DOWNEY JR. WALKS OUT OF INTERVIEW

Robert Downey Jr. is 50 years-old and has been in acting most of his life. He should know better than to get up and walk out (see below) during a TV interview when asked some tough questions. It is a tactic that will often generate more negative exposure than positive. It also takes away from his overall goal to promote his latest film. Downey was doing a se...

MAJOR STAFF CHANGES UNDER WAY AT KMBC

There are some major changes on the horizon at Kansas City's top-rated TV station KMBC, sources have confirmed to Bottom Line Communications. An internal memo from News Director Sherrie Brown  notes that popular morning anchor Kris Ketz (pictured) and 32-year veteran at the station,  will move into the main evening anchor spot, replacing Len Jennings.  In a somewhat surprising move, Jennings...

ROLLING STONE RAPE STORY: TOO GOOD TO VERIFY

The dust has cleared and Rolling Stone magazine's explosive story about a brutal gang rape at a fraternity at the University of Virginia has proven to be totally fabricated. Once again, it comes down to a simple media guideline that sometimes stories are just too good to verify. Or the old adage of "Never Let the Facts Get in the Way of a Good Story." The news media has been on a crusade, of...

KAREN FULLER REVEALS DETAILS OF HER SUDDEN EXIT FROM KC..

Kansas Citians were stunned when they learned that popular KCTV anchor Karen Fuller was unceremoniously dumped in February after 12 years at the Meredith-owned station. After all, Fuller had anchored weekday newscasts at the CBS affiliate for more than a decade and had become a fixture in KC households.  A single mother of two, she had worked her way up the tough TV ladder starting by working ...

STARBUCKS’ ‘RACE TOGETHER’ A MARKETIN..

In a few years aspiring marketers in college will likely look back on Starbucks' ill-fated "Race Together" marketing program as a prime example of what not to do when trying to show how culturally significant a business can be. Think of  disasters like "New Coke" or the ill-fated Edsel.   Or how about when the geniuses at Disney who created "Old Yeller" dog food (named after a dog that was sh...

10 THINGS PR PROS HATE ABOUT JOURNALISTS

If you have been in the Public Relations business for any length of time you have seen any number of lists compiled by journalists highlighting things they hate when dealing with PR folks. Some of these journos make some excellent points.  As in everything in life, there are individuals who are very good at their jobs and others--to put it nicely--simply suck. But, it goes both ways.  Mayb...

TRANSPARENCY: TIME FOR IT TO GO BOTH WAYS

The media is quick to demand "transparency" with the people and organizations it covers.  In fact, that is the hot media buzzword. As an example, a major debate today revolves around demanding government officials be completely transparent in all their dealings.  The media wants details of every conversation that is made and provided to them. Ironically, although most media organizations a...