Archive for the ‘BottomHomePage’ Category

PR BATTLE: ISRAEL WINNING AT HOME; LOSING INTERNATIONAL..

Wars are often fought on two fronts:  On the battlefield and on the public relations front. Sometimes in war PR is referred to simply as "propaganda." NPR reported this morning that Israeli Prime Minister Benjamin Netanyahu is enjoying an approval rating of about 80 percent during the current fight against Palestine on the Gaza Strip.  That is an extraordinary number that is more than doub...

GOVERNOR’S MEDIA TRAINING TACTICS BACKFIRE

Sometimes media training tactics can backfire. That certainly was the case with Florida Governor Rick Scott, who kept repeating and repeating the same talking points without answering reporters' questions. It is a media training tactic that can often work successfully, but as CNN's Anderson Cooper pointed out on his show, in this case it came across as ridiculous. "Cooper called it a true "m...

DUCK DYNASTY PATRIARCH VICTIM OF CLASSIC ‘TAKEDOW..

Remember when Phil Robertson, the patriarch of TV's "Duck Dynasty" was widely ridiculed for what were termed his politically incorrect views on homosexuality? Boycotts of the show by companies (and one truly embarrassing one by Cracker Barrel ...

JOAN RIVERS SUCCESSFULLY GINS UP CONTROVERSY

As they say, this is not Joan Rivers' first rodeo. Rivers, 81, has been doing comedy for much of that time and she knows controversy sells. She has been doing shock schtick for her entire career. Rivers is from the old school of "All publicity is good publicity." While this rarely works for most people, Rivers seems to have pulled this off her entire life. She will do or say absolutely anyth...

KAREN DILLON STORY RESULTS IN NEW LAW

A journalist is a journalist is a journalist... Karen Dillon, who had penned a number of award-winning stories for more than two decades for the McClatchy-owned Kansas City Star until she was unceremoniously dumped late last year, is being heralded now for her efforts to help have a new law passed in Kansas that will increase transparency in government. That was officially

CLEGG LEAVING BROADCASTING FOR PR JOB

After a 12-year career at NBC affiliate KSHB-TV in Kansas City anchor Mark Clegg will be leaving the station to assume a public relations position with Hines, a Houston-based real estate/development company, sources have confirmed to Bottom Line Communications. Craig, who grew up in Houston and started his broadcast career in Texas, will anchor his final broadcast at 6 p.m. on July 23. He curre...

FOX NEWS ACHIEVES NEW CABLE RATINGS MILESTONE

People seem to either love or loathe Fox News, but one thing is for certain: It clearly has dominated cable ratings for more than a decade. While some young PR practitioners might not pitch stories to Fox News based on their political beliefs, veteran PR pros know if you want to make an impact Fox News is where you want to go. According to Chris Ariens at TV Newser (

KFC’s CRISIS COMMUNICATIONS PLAN SETS A NEW STAND..

Handling a crisis is never an easy undertaking.  Just ask KFC, which found itself in a whirlwind of a crisis this week. In today's social media world, where you are guilty until proven innocent and you must respond before all the details are known, the company's crisis communications was absolutely superb. How would you like to be the one responsible for responding for KFC after a mother cl...

ATLANTIC: TV AUDIENCES LIE ABOUT WHAT THEY WATCH

This might fall into the category of "water is wet," but the Atlantic is reporting what TV audiences say they want and what they really watch are often worlds apart. Marketers and TV executives have known this for years.  They have to verify what people tell them. Ask a person if they like junk food and the politically correct answer is "no."  But look at sales at fast food places and acti...

GALLUP: CONFIDENCE IN MEDIA REMAINS LOW

Think it is easy being a journalist these days? Add long hours, low pay (newspaper reporters) and no job security and you have quite a formula for a rocky career. To top it off, a recent Gallup poll makes it clear Americans have little confidence in what they see/read/hear in the ...