Archive for the ‘BottomHomePage’ Category

EX-KCTV ANCHOR KAREN FULLER FILES LAWSUIT

Regular viewers of KCTV were stunned in February 2015 when long-time anchor Karen Fuller was suddenly yanked off the air at the Meredith-owned station. After all, Fuller, 47 at the time, had been a staple at the CBS station for 12 years. Viewers were accustomed to her entering their living rooms on a regular basis and were shocked at her departure. In April, Fuller revealed to Bottom Line (...

UNITED AIRLINES BLEW INITIAL CRISIS MESSAGE

You've probably heard the slogan, "You never have a second chance to make a good impression." The same is true in crisis communications.  When a crisis hits, as it did with United Airlines removing a passenger from a flight, the company had to come out with a strong message.  Unfortunately, it didn't and today has to figure out how to pick up the pieces from a PR disaster. Unfortunately, ...

KELLYANNE CONWAY: ‘COMMUNICATOR OF THE YEAR’..

It's no secret that virtually all media trainers teach their subjects how to get THEIR key points across during an interview. It serves no purpose to do an interview, particularly on TV, and be on the defensive the entire time. Trying desperately to respond to a "How long have you been beating your wife" question is a losing proposition. At Bottom Line Communications, we instruct po...

TO TRUMP NEWS MEDIA IS JUST ANOTHER BUSINESS

President Donald Trump has a rather unique way of dealing with the news media: He looks on the news media as needing him as much as he needs them. This tactic goes against everything media trainers (including us!) have preached for years. We have always stressed to our clients how to effectively work together with media outlets in order to get their message out to the public. We note it is imp...

NIELSEN: RADIO HAS HIGHEST REACH WITH MOMS

The key to a successful communications program is to determine the right audience for your message and then targeting the correct medium for it. Blindly focusing on print or TV for your consumer message might seem logical. But a new study released by Nielsen says you definitely do not want to overlook radio. According to Nielsen, moms living in their own home with children under 12 a...

DOES THE NEWS MEDIA HATE YOU? PROBABLY NOT!

"The media hates us small business folks. They never contact me. They write about my competitors, but ignore me." I hear that a lot from small business people on a regular basis. I gently have to explain to them that for the most part, they are wrong. In my 25 years-plus experience in media relations, I find most businesses get exactly the media coverage they deserve. Some folks expe...

TRUMP VICTORY OFFICIALLY BURIES PRINT MEDIA

The entire status of the news media has been disintegrating over the past decade, but this year's Presidential election truly signals the death knell of it, and in particular, print journalism. As a former journalist and long-time communications professional, it is tough to read story after story of major layoffs at newspapers.  A recent

FAIR IS FAIR: 12 RULES FOR JOURNALISTS TO FOLLOW

As a long-time public relations practitioner (also known as a PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs, and the many challenges they face. Yes, they are often justified in despising those PR folks who pitch them silly stories in areas they don’t cover. Those flacks who call incessantly to fol...

SONIC ISSUES LAME RESPONSE TO POLICE INCIDENT

The facts are not really in dispute:  A Bessemer, Alabama, police officer posted on Facebook that a Sonic employee clearly refused to serve him when he drove up in his uniform: "Never thought I would experience this. I tried to get a small ice cream at Sonic in Bessemer while I was on duty. When the girl maki...

ADVERTISING VS. EDITORIAL: CLINTON VS. TRUMP

After doing media training for decades one learns that every class is unique. One class might be comprised of media veterans who are savvy about many of the nuances when working with the media. Another group might not be at the same level. In both cases, a review of the basics is always a good idea. As an example, you might "assume" that veteran businesspeople would clearly know the diffe...