Archive for the ‘BottomHomePage’ Category

DOES THE NEWS MEDIA HATE YOU? PROBABLY NOT!

"The media hates us small business folks. They never contact me. They write about my competitors, but ignore me." I hear that a lot from small business people on a regular basis. I gently have to explain to them that for the most part, they are wrong. In my 25 years-plus experience in media relations, I find most businesses get exactly the media coverage they deserve. Some folks expe...

TRUMP VICTORY OFFICIALLY BURIES PRINT MEDIA

The entire status of the news media has been disintegrating over the past decade, but this year's Presidential election truly signals the death knell of it, and in particular, print journalism. As a former journalist and long-time communications professional, it is tough to read story after story of major layoffs at newspapers.  A recent

FAIR IS FAIR: 12 RULES FOR JOURNALISTS TO FOLLOW

As a long-time public relations practitioner (also known as a PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs, and the many challenges they face. Yes, they are often justified in despising those PR folks who pitch them silly stories in areas they don’t cover. Those flacks who call incessantly to fol...

SONIC ISSUES LAME RESPONSE TO POLICE INCIDENT

The facts are not really in dispute:  A Bessemer, Alabama, police officer posted on Facebook that a Sonic employee clearly refused to serve him when he drove up in his uniform: "Never thought I would experience this. I tried to get a small ice cream at Sonic in Bessemer while I was on duty. When the girl maki...

ADVERTISING VS. EDITORIAL: CLINTON VS. TRUMP

After doing media training for decades one learns that every class is unique. One class might be comprised of media veterans who are savvy about many of the nuances when working with the media. Another group might not be at the same level. In both cases, a review of the basics is always a good idea. As an example, you might "assume" that veteran businesspeople would clearly know the diffe...

IS THERE A LIMIT TO NUMBER OF HITS NFL BRAND CAN TAKE?

Don't look now, but the carefully managed image of the National Football League continues to take major hits after the likes of San Francisco back-up quarterback Colin Kaepernick (and now other players) are deciding to disrespect the National Anthem by sitting/kneeling while it is being played. The NFL, which has wrapped itself in the American flag and patriotism for decades, might be facing it...

IS DONALD TRUMP KILLING TRADITIONAL MEDIA TRAINING?

The current political campaign media rhetoric, particularly by Republican Presidential candidate Donald Trump, has raised an interesting question:  "Is he killing traditional media training?" My very strong answer:  "No!!" Yes, like most media trainers, I have listened in utter amazement to many of Trump's statements and was often stunned.  When he

ADVERTISING VS EDITORIAL? SEE CLINTON VS TRUMP

The debate among communications pros will likely never end.  Is advertising superior to editorial coverage? Ad agency folks will tell you that with an ongoing, coordinated advertising campaign ($$$) they can get people to buy virtually any product or service.  On the other hand, public relations professionals will tell you editorial coverage (along with free social media) will influence peopl...

KC STAR PUBLISHER FORCED TO APOLOGIZE, REMOVE RAPE COLU..

Just how powerful is social media?   Today it is the most powerful force in communications, and newspapers and other traditional media outlets are learning that hard lesson every day. The Kansas City Star, which used to dominate and influence millions of people in the Midwest, was forced to humble itself and completely remove a guest column by a woman first on its Web site and then in print o...

WHO DOES THE PUBLIC TRUST: TRUMP OR NEWS MEDIA?

We are in strange times when it comes to the news media. We have a person running for President, Donald Trump, whom the news media doesn't even pretend to like in any way, shape or matter.  In fact, the media's outright hatred of Trump is unparalleled in history. And Trump despises the media.  He has called one reporter a "