Archive for the ‘BottomHomePage’ Category

TIME WILL TELL IF TARGET’S PR TACTIC IS SUCCESSFU..

Public Relations practitioners are experts at taking advantage of current events in order to generate positive publicity for clients. After the 911 attacks, companies lined up to show their support for the War on Terror.  Anything they could do for the troops and their families was fair game with the hope they would receive some media recognition for their efforts. Whenever there is a natur...

AP POLL: ONLY 6% OF AMERICANS TRUST NEWS MEDIA

The news media has a credibility problem.  A big one. Once one of the most trusted institutions in history is now one of the most mistrusted.  A new study by the Associated Press reports that just 6 percent of people say they have a lot of confidence in the media. 6...

DON’T IGNORE RADIO IN MEDIA MIX

Sometimes media "experts" fall in love with the latest and greatest communications vehicle.  Today that means a major focus on social media outlets where many communications pros feel virtually all their efforts should be directed. Yes, social media should definitely be a part of any marketing communications plan.  But, while social media is the current flavor of the day, that doesn't mean yo...

NEWSPAPERS STARTING DEATH RATTLE

The Journalism professor looked at his class of 25 and asked, "How many of you read a newspaper?" Silence.  After about a minute the oldest student in the class (40ish) raised her hand.  She was somewhat embarrassed to even admit she still read a newspaper. Many in the class were quick to chime in they get their news from Google, Yahoo or other sources (like late night TV).  They said it ...

TRUMP HAS SUCCESSFULLY NEUTERED NEWS MEDIA

In more than 30 years of being involved with the news media as a journalist, professor, corporate communications specialist and media trainer I have never, ever, seen someone such as Republican candidate Donald Trump so successfully neuter the news media. It is absolutely unprecedented, and in all honesty, a pretty remarkable occurrence we may never see again. From the onset of his campaig...

RULE #1: KNOW THY MEDIA FOR SUCCESS

In our media training, we continuously stress rule number 1: Know Thy Media. It may same trite, but it can make all the difference in the world during an interview if you are facing someone with an agenda. Who is the person that will be writing the story about you or your company? Is the TV reporter interviewing your CEO noted for puff pieces or attack stories? What race ...

RUBIO’S BRIDGING STRATEGY A DISASTER IN DEBATE

It was cringe-worthy. In a matter of minutes Republican presidential candidate Chris Christie destroyed fellow candidate Marco Rubio during the recent debate in New Hampshire. Rubio has only himself and his handlers to blame. They fell into the trap of having a canned statement as part of a formula that was exposed by Christie. The technique Rubio learned is a common one that many media...

OFFICIAL CALLS TV REPORTER ‘BITCH’ ON-AIR

In Bottom Line Communications' media training we instruct students very early to consider microphones always in the "ON" position. From the minute you meet a reporter or go to a TV or radio studio just assume you are being filmed or recorded.  It can save considerable angst in the future. Some folks mistakenly think the camera is only recording when the red tally light is on. However, a vid...

A ‘NEWS’ RELEASE IS STILL A VALUABLE PR TOO..

It is an issue that arises in media relations circles on at least a weekly basis.  Is a "press release" a useful tool in today's fast-moving social media environment? The latest to weigh in on the topic is an expert named John Hall, who opined in Forbes that "the traditional press release is no ...

THINK LONG AND HARD ABOUT MEDIA DEMOS

Legendary Ohio State football coach Woody Hayes once famously uttered,  "There are three things that can happen when you pass, and two of them ain't good." You might want to keep Woody's thought in mind if you decide to demonstrate a new product at a news conference with journalists.  Sure, you can pull it off flawlessly and be a hero. But what happens if it doesn't work properly? A cl...