Archive for the ‘BottomHomePage’ Category

KC MOURNS LOSS OF WEATHER ICON DAN HENRY

To meet longtime Kansas City weather man Dan Henry (Bowser) was to like him. The amiable weather man on WDAF-TV and radio for more than three decades passed away Saturday night from complications from emphysema. After retiring Henry (2011 photo) was involved in a barbershop quartet and traveled extensively. He was a frequent attendee at Kansas City Media Legends meetings wit...

AWFUL OSCARS ROYALLY SCREWS ADVERTISERS

Anyone who witnessed the 87th Annual Academy Awards knew they were watching a politically correct disaster. A bevy of celebrities came forth proclaiming their latest causes as the event dragged on into the wee hours of the morning.  At times the camera seemed to focus on Oprah Winfrey to make sure she was not offended that her movie "Selma" not getting sufficient love. Host Neil Patrick Har...

HORRIBLE WEEK FOR VETERAN NATIONAL NEWS TALENT

It started with the public flogging of once-respected TV anchorman Brian Williams, who was caught "misremembering" about being shot down over Iraq. That incident occurred 12 years earlier, in 2003. The affable Williams, who projected an "everyman" persona on a variety of shows outside of anchoring, was quickly sentenced to a minimum of six months off the air by his bosses at NBC. In other words...

NATIONWIDE DELIVERS SUPER DOWNER COMMERCIAL

If you are a believer that any and all exposure for your product is good exposure (a theory we do not subscribe to), then the ad run by Nationwide Insurance during Sunday's Super Bowl was effective. Nationwide

NEW YORK TIMES NO LONGER JOURNALISTIC STANDARD-BEARER

In 1860, French tightrope walker Charles Blondin was the first person to cross Niagara Falls on a tightrope than spanned 11,000 feet. He then pushed a wheelbarrow across the Falls and addressed the massive crowd: "Do you believe I can carry a person across in this wheelbarrow?" The crowd enthusiastically yelled, "Yes! You are the g...

‘BREAKING NEWS’ OFTEN MEANS ‘BREAKING..

The NPR show "On the Media" does a wonderful job of explaining how a breaking news story is often one that involves a lot of guessing without much verifying. It has provided a "Handbook" for consumers that outlines what often happens with a major breaking news event. (You can listen to th...

‘BREASTAURANT’ OWNER MAY FIND ALL PR NOT GO..

"Undercover Boss" is a TV series that started in Britain in 2009 and was introduced a year later in the United States. It made its debut following the Super Bowl and the game's massive lead-in numbers resulted in an amazing 38 million viewers.The show was an instant hit. The basic premise is a corporate executive goes undercover and dresses like a "normal" employee and then attempts to do the wo...

NEWS MEDIA EMBARRASSED BY BOY ‘GENIUS’ INVE..

Most people realize that much of the information circulating on the Internet these days is bogus. They see a story that seems too good to be true and they immediately check sites like "Snopes" or "Truth or Fiction" to determine its authenticity. Lately, however,  the major media outlets have had so many stories completely wrong, one now has to question whether many of them do any more fact-chec...

BIG 12 COMMISSIONER: SOMETIMES SILENCE IS GOLDEN

We tell clients all the time in media training that they do not have to answer every question posed to them by the news media. Some questions are just dumb, but others can involve personal or legal matters.  What they say to the media can be used in court against them. Unfortunately, The Commissioner of the Big 12 Conference, Bob Bowlsby, has not gone through Bottom Line Communications medi...

ROLLING STONE MAG’S APOLOGY RINGS HOLLOW

In journalistic circles the inflammatory rape story concocted by Rolling Stone magazine was one often referred to as just "Too good to verify." The story fit the magazine, women's groups and the news media's ongoing agenda about crimes against women so perfectly that there was no real need to prove its truth. And now we are finding out that it wasn't true. The story has now produced the exac...