Archive for the ‘BottomHomePage’ Category

JOURNALISTS NOW PART OF THE PROBLEM IN FERGUSON

During the protests in the 1960's it was a common occurrence:  Kids would be basically sitting around doing nothing until the news media arrived.  Then all hell would break loose with protests---until the media departed. It is the same basic scenario that seems to be playing out in Ferguson, MO, where a police officer shot an unarmed assailant a week ago.  Journalists are arriving from all k...

HYPOCRISY ABOUNDS AT SOME OF THE WORLD’S TOP PR F..

The Guardian newspaper is reporting that many of the world's top public relations firms are now refusing to represent clients who do not subscribe to the concept of global warming. "Now a number of the top 25 global PR firms have told the Guardian they will not represent clients who deny man-made climate change, or take campaigns seeking to block regulations limiting carbon pollution. Companies...

PR TEAM’S EFFORTS MAY SAVE TONY STEWART’S R..

If veteran race car driver Tony Stewart is able to remain unscathed after hitting and killing another driver in a sprint car race late Saturday at Canandaigua Motorsports Park in New York he should thank his lucky stars---and his PR team, which seemed to initially falter, but then rallied to handle the situation. A damning video taken by a fan at the track (below) went viral al...

IDIOT EMPLOYEE GIVES UNITED AIRLINES BLACK EYE

It is a PR person's nightmare. PR people are often the ones called upon in a corporation to write fill-in-the-blanks press releases for their subsidiaries. That way the same news release can be localized and then sent to the news media in a given area.  The chances of a news release being used increases dramatically if it arrives from a local source. United Airlines obviously does the sa...

PR BATTLE: ISRAEL WINNING AT HOME; LOSING INTERNATIONAL..

Wars are often fought on two fronts:  On the battlefield and on the public relations front. Sometimes in war PR is referred to simply as "propaganda." NPR reported this morning that Israeli Prime Minister Benjamin Netanyahu is enjoying an approval rating of about 80 percent during the current fight against Palestine on the Gaza Strip.  That is an extraordinary number that is more than doub...

GOVERNOR’S MEDIA TRAINING TACTICS BACKFIRE

Sometimes media training tactics can backfire. That certainly was the case with Florida Governor Rick Scott, who kept repeating and repeating the same talking points without answering reporters' questions. It is a media training tactic that can often work successfully, but as CNN's Anderson Cooper pointed out on his show, in this case it came across as ridiculous. "Cooper called it a true "m...

DUCK DYNASTY PATRIARCH VICTIM OF CLASSIC ‘TAKEDOW..

Remember when Phil Robertson, the patriarch of TV's "Duck Dynasty" was widely ridiculed for what were termed his politically incorrect views on homosexuality? Boycotts of the show by companies (and one truly embarrassing one by Cracker Barrel ...

JOAN RIVERS SUCCESSFULLY GINS UP CONTROVERSY

As they say, this is not Joan Rivers' first rodeo. Rivers, 81, has been doing comedy for much of that time and she knows controversy sells. She has been doing shock schtick for her entire career. Rivers is from the old school of "All publicity is good publicity." While this rarely works for most people, Rivers seems to have pulled this off her entire life. She will do or say absolutely anyth...

KAREN DILLON STORY RESULTS IN NEW LAW

A journalist is a journalist is a journalist... Karen Dillon, who had penned a number of award-winning stories for more than two decades for the McClatchy-owned Kansas City Star until she was unceremoniously dumped late last year, is being heralded now for her efforts to help have a new law passed in Kansas that will increase transparency in government. That was officially

CLEGG LEAVING BROADCASTING FOR PR JOB

After a 12-year career at NBC affiliate KSHB-TV in Kansas City anchor Mark Clegg will be leaving the station to assume a public relations position with Hines, a Houston-based real estate/development company, sources have confirmed to Bottom Line Communications. Craig, who grew up in Houston and started his broadcast career in Texas, will anchor his final broadcast at 6 p.m. on July 23. He curre...