Archive for the ‘Biz Columns’ Category

STARBUCKS’ ‘RACE TOGETHER’ A MARKETIN..

In a few years aspiring marketers in college will likely look back on Starbucks' ill-fated "Race Together" marketing program as a prime example of what not to do when trying to show how culturally significant a business can be. Think of  disasters like "New Coke" or the ill-fated Edsel.   Or how about when the geniuses at Disney who created "Old Yeller" dog food (named after a dog that was sh...

10 THINGS PR PROS HATE ABOUT JOURNALISTS

If you have been in the Public Relations business for any length of time you have seen any number of lists compiled by journalists highlighting things they hate when dealing with PR folks. Some of these journos make some excellent points.  As in everything in life, there are individuals who are very good at their jobs and others--to put it nicely--simply suck. But, it goes both ways.  Mayb...

10 COMMANDMENTS FOR JOURNALISTS TO FOLLOW WITH PR FOLKS

As a long-time public relations practitioner (PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs and the many challenges they face. Yes, they are justified in despising those PR folks who pitch them silly stories in areas they don't cover. Those who call incessantly to follow-up on news releases should be ...

All Publicity Good? No!

Rarely does a week go by when a friend or client makes the statement, “Well, all publicity is good publicity…” No it isn’t. Simply getting ANY exposure for your business is not a great strategy. In fact, it likely could be disastrous. When clients make that statement I often say, “So if your company’s revenues start to plummet should we send out a news release and let the world k...

Setting Prices An Art Form

Understanding the psychology of the consumer can help maximize your profit. By John Landsberg Why do we buy the stuff we do at various price points? Why will we pay one company $5,000 for a service and not one that is charging $3,000 for basically the same service? For the most part, we make many of our buying decisions based on unconscious assumptions. And the buying decisions one person makes...

Basic Tips On Writing Releases

    The area's most-read blogger, Tony Botello of Tonyskansascity.com, recently reprinted a press release issued by the U.S. Attorney for the Western District of Missouri.    It is a classic example of executive egos getting in the way of a quality release that would help make the media's job easier---which should be its goal.    First, it should be called a "news" release and not a "pres...