Archive for the ‘Biz Columns’ Category

10 COMMANDMENTS FOR JOURNALISTS TO FOLLOW WITH PR FOLKS

As a long-time public relations practitioner (PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs and the many challenges they face. Yes, they are justified in despising those PR folks who pitch them silly stories in areas they don't cover. Those who call incessantly to follow-up on news releases should be ...

BUZZ MARKETING CAN LEVEL PLAYING FIELD

In case you haven’t noticed, each day of our lives we are under attack.  We are under a constant bombardment of advertising messages coming from all directions. The average American is exposed to 3,000 advertising messages each day. Most of them are coming from major corporations hoping that some of their messages will resonate with consumers.  Most will fail. Today there are ads on the ...

AD DECISIONS SHOULD FOCUS ON MORE THAN NUMBERS

For many radio ad buyers the decision regarding where to place a client's advertising is simple: What are the numbers? Sure, there are other factors such as the station's demographics, coverage area and overall listenership.  But numbers are king. But is that enough?  I don't think so. Sure, all those factors are important, but if you are a communications professional the decision sho...

All Publicity Good? No!

Rarely does a week go by when a friend or client makes the statement, “Well, all publicity is good publicity…” No it isn’t. Simply getting ANY exposure for your business is not a great strategy. In fact, it likely could be disastrous. When clients make that statement I often say, “So if your company’s revenues start to plummet should we send out a news release and let the world k...

Setting Prices An Art Form

Understanding the psychology of the consumer can help maximize your profit. By John Landsberg Why do we buy the stuff we do at various price points? Why will we pay one company $5,000 for a service and not one that is charging $3,000 for basically the same service? For the most part, we make many of our buying decisions based on unconscious assumptions. And the buying decisions one person makes...

Basic Tips On Writing Releases

    The area's most-read blogger, Tony Botello of Tonyskansascity.com, recently reprinted a press release issued by the U.S. Attorney for the Western District of Missouri.    It is a classic example of executive egos getting in the way of a quality release that would help make the media's job easier---which should be its goal.    First, it should be called a "news" release and not a "pres...