November 26th, 2012
BBC interview

Maybe corporate executives in the U.S. should be thankful they rarely have to deal with British journalists, who can be brutal in their questioning.

In fact, the head of the BBC didn’t care for the questions he was being pummelled with and used very bad form recently by abruptly walking off during a grilling he was receiving with a journalist from Sky News. That is never a good idea.

The entire episode points out the value of media training.

It all began with the director-general of the BBC, George Entwistle, resigning after a program ran an inaccurate report implicating a politician for child sexual abuse.  This came on the heels after it was revealed that one of the BBC’s biggest personalities Jimmy Savile, had sexually abused hundreds of children.

The newly appointed acting director-general of the BBC, Tim Davie, decided to do an interview with Sky News’s Dermot Murnaghan.

Immediately, Murnaghan opened the interview with two negative questions that he had hoped would force Davie to make a choice.

“Did he have to go because he was incompetent or because he was no good at handling the media?”  asked Murnaghan.

Wisely, Davie did not fall into the trap of trying to answer either negative question.  It is a no-win proposition.

However, his lack of eye contact during the interview was distracting as was his awkward departure from the interview.

Media training would have helped him immensely.

One Response

  1. Rick Nichols says:


    One would think that anyone working for a media outlet would be media savvy to begin with, but apparently that’s not the case. What’s this world coming to?

Leave a Reply