It’s only one day of TV ratings, but the folks at WDAF-Fox4 are likely celebrating today after delivering huge ratings thanks to the Major League Baseball All-Star game broadcast Tuesday night in Kansas City.
With KMBC off Time Warner Cable over a fee dispute, Fox4, which used to dominate the morning ratings, moved back into first place by edging KMBC. KSHB won the 5 p.m. news hour against Fox4′s All-Star early pre-game, but then Fox dominated at 6 p.m. and then crushed everyone with a 15.3 rating and 28 share of audience at 10 p.m. despite a boring 8-0 game won by the National League. KMBC was a distant second at 5.8/11.
Overall, the Washington Post noted the All-Star game set a new low record for ratings. The blowout over the American League on Tuesday night, which had the third-highest victory margin in All-Star history, received a 6.8 rating and 12 share on Fox and was seen by an average audience of 10.9 million, the network said Wednesday. ”
“St. Louis had the highest rating (20.5/33) for the sixth straight season, up 15 percent from last year. Kansas City was next at 18.7 and 31, up 188 percent and nearly double the 10.6/19 for host Phoenix last year,” noted the Post..
This is an interesting time in Kansas City television. KMBC, the area’s ABC affiliate, has dominated the ratings scene for so long that rivals have often settled for second, third and fourth places.
As reported by Bottom Line last week, after five days of the 20 days of the July TV Sweeps period, KMBC was leading in all but one key time period. And in that one it was behind by a scant 1/10th of a ratings point.
However, now that KMBC has been off Time Warner Cable since Monday night, it is becoming obvious the Hearst-owned station is going to suffer in the ratings if the dispute continues. Loyal viewers who have been KMBC watchers for years are now forced to change channels for programming.
It is becoming very obvious the longer the KMBC battle with TWC goes on the better it bodes for competitors.
WDAF 5.2/12 (All Star game pregame)
WDAF 9.3/17 (All Star Game pregame)
WDAF 15.3/28 (All Star Game)