Bottom Line Communications

“It takes a lifetime to build a reputation and only a few seconds to destroy one.”

The BP Gulf oil spill.  McDonald’s hot coffee.  Exxon-Valdez.  Domino’s YouTube scandal. Chipotle food safety issues and an executive caught in a major cocaine bust.   The list goes on and on.

It seems almost every week there is another crisis impacting a business.  Could it happen to you?  Are you prepared when the news media comes knocking at your door demanding a response?  Will you be found guilty on social media and in the court of public opinion while you are still in panic mode?

Get ahead of an issue, not behind it.

We recommended to one of our clients—a major construction company—that it develop a crisis communications plan.  After all, there are a myriad of potential crises that can happen on a job site:  accidents, deaths, building issues, etc.   When a crisis did hit—less than a month later—the company was prepared to handle it.

Are you prepared with your own crisis communications plan? If not, you are playing Russian Roulette with your business and reputation. Bottom Line Communications can help you design a plan, perform comprehensive media training, and work with you every step of the way before, during and after a crisis strikes.

We have worked with more than 100 clients since 1996 to deliver bottom-line results. Contact us now at jlandsberg@bottomlinecom.com  or at (913) 710-3760.