Archive for October, 2017

RULES JOURNOS SHOULD FOLLOW (BUT OFTEN DON’T)

As a long-time public relations practitioner (also known as a PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs, and the many challenges they face. Yes, they are often justified in despising those PR folks who pitch them silly stories in areas they don’...