Archive for September, 2017

TRUMP IS SIMPLY AWFUL AT MESSAGE DISCIPLINE

If you are a professional communicator you have likely worked with all kinds of executives on a variety of messages. Some are natural communicators who can virtually repeat your finely tuned key message points effortlessly.  They are a joy to work with. However, to some (most) communications is a challenge.  Some simply cannot communicate effectively.  Media interviews are dreaded.  ("T...