Archive for April, 2017

UNITED AIRLINES BLEW INITIAL CRISIS MESSAGE

You've probably heard the slogan, "You never have a second chance to make a good impression." The same is true in crisis communications.  When a crisis hits, as it did with United Airlines removing a passenger from a flight, the company had to come out with a strong message.  Unfortunately, it didn't and today has to figure out how to pick up the pieces from a PR disaster. Unfortunately, ...