Archive for March, 2017

KELLYANNE CONWAY: ‘COMMUNICATOR OF THE YEAR’..

It's no secret that virtually all media trainers teach their subjects how to get THEIR key points across during an interview. It serves no purpose to do an interview, particularly on TV, and be on the defensive the entire time. Trying desperately to respond to a "How long have you been beating your wife" question is a losing proposition. At Bottom Line Communications, we instruct po...

TO TRUMP NEWS MEDIA IS JUST ANOTHER BUSINESS

President Donald Trump has a rather unique way of dealing with the news media: He looks on the news media as needing him as much as he needs them. This tactic goes against everything media trainers (including us!) have preached for years. We have always stressed to our clients how to effectively work together with media outlets in order to get their message out to the public. We note it is imp...