Archive for January, 2017

NIELSEN: RADIO HAS HIGHEST REACH WITH MOMS

The key to a successful communications program is to determine the right audience for your message and then targeting the correct medium for it. Blindly focusing on print or TV for your consumer message might seem logical. But a new study released by Nielsen says you definitely do not want to overlook radio. According to Nielsen, moms living in their own home with children under 12 a...